As a highlight to its annual appearance at Japan's largest travel show, the Marianas Visitors Authority will join efforts with Brand USA next month at the 2012 Japan Association of Travel Agents (JATA) Tourism Forum and Travel Showcase.
The travel show will be held on Sept. 21-23, 2012, at Tokyo Big Site and is expected to attract tens of thousands of travel professionals, media, and potential travelers. This year, the MVA's booth will be located with Brand USA, the first-ever public-private partnership to promote the United States as a premiere travel destination.
“Each year the MVA participates in JATA, as the top travel show in our primary tourism market,” said Marianas Visitors Authority Marketing Manager Bruce Bateman. “This year, we have the added advantage of Brand USA also promoting Saipan, Tinian, and Rota. In fact, the Brand USA promotions in Japan and Korea will now include the Northern Marianas, and we expect to benefit from the on-going, large-scale Brand USA promotions during the coming years.”
In addition to informational material, the MVA booth will include four local artists, magician Chris Zubrick from SandCastle Saipan, an appearance by Saipan-da!, and giveaways.
MVA members interested in displaying products or brochures at JATA may contact Brenda Repeki or Hiroko Tenorio of the MVA at 670.664.3200/3201.
Brand USA is funded by up to $100 million in private sector investment matched by up to $100 million annually from funds generated by the Electronic System for Travel Authorization (ESTA) VISA Waiver program.
The Northern Mariana Islands of Saipan, Tinian, and Rota are a chain of idyllic islands in the West Pacific, offering a friendly, fun, and exciting vacation in paradise. They are an excellent destination for families, adventure and sports-minded travelers, as well as business people looking for a tropical haven. Adventurous travelers from Asia, Australia, Europe, and elsewhere looking for new travel discoveries will find them in the Mariana Islands, just three hours travel from most cities in Japan, and four from Asia and Australia. The Northern Marianas are served from Tokyo, Nagoya, and Osaka in Japan by Delta Air Lines and Asiana Airlines. From Korea, Asiana provides direct flights
from Seoul and Busan. For more information visit www.mymarianas.com. (MVA)
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