GUAM-United Airlines announced it has named Ruder Integrated Marketing Strategies (RiMS) as its regional public relations agency of record for Guam and Micronesia following an extensive agency search. RiMS, in partnership with United Airlines, will address local and regional civic and community PR programs and issues.
“Following a thorough selection process, we are happy to announce that United has chosen RiMS as its regional public relations agency. RiMS is known for its creative ideas and exceptional level of work in the Guam community. I look forward to working with them to carry out United’s strategic PR activities on Guam and Micronesia,” said Koji Nagata, United's director of Asia-Pacific Communications.
The United Airlines account will be run out of the RiMS office on Guam and will be managed by Sally Malay, RiMS' manager of Account Services, PR & Events. Steve Ruder, president of RiMS will provide strategic oversight. (PR)