Sorensen Media Saipan's support for the 2013 Marianas March Against Cancer is more personal and meaningful for general manager Tina B. Palacios, whose family members passed on or are still battling cancer.
Palacios said yesterday that her two brothers and a cousin were stricken with different types of cancer and are getting treatment in Guam.
With many families in the islands going through the same situation, Palacios expressed hope that cancer patients in the CNMI would be able to receive the needed medical services within the Commonwealth.
Sorensen Media Saipan will be running MMAC advertisements on its two radio stations, The Kat 97.9 and Power 99, as well as their television station, ABC7 Saipan, in support of the largest annual fundraising event in the fight against cancer.
Sorensen Media Saipan is part of the Sorensen Media Group, a privately held media and entertainment conglomerate headquartered in Guam. It is the leading broadcast company in the Western Pacific with holdings in television, radio and Internet programming, development, production, and broadcasting.
Palacios said the radio ads will have three different formats that will be run at least a dozen times daily until the actual event. The TV ads, meanwhile, are still being conceptualized.
The ad donation is estimated to cost about $6,000, making Sorensen Media Group a title sponsor for MMAC. Title sponsorship is considered the event's highest level of sponsorship and is given to companies or individuals that donate $3,000 or more in cash, products or services.
Palacios said Sorensen Media Saipan, which has been around for more than two decades, has been a supporter of MMAC back when it was still called Relay for Life.
“As long as MMAC is around and they need our assistance and help, we'll always be here to help them,” said Palacios in an interview at their office in Garapan following the formal announcement of their contribution.
MMAC committee members welcomed the event's newest sponsor. Overall committee chair Manny Borja said they are happy to have Sorensen Media Saipan's support for the signature fundraising activity of nonprofit group Commonwealth Cancer Association.
“Their advertisements are very instrumental because they help get the word out to the community regarding MMAC,” Borja told Saipan Tribune.
For more information, visit www.ccamarianas.org, email cca@ccamarianas.org or emanuel.borja@gmail.com, or call 682-0050.
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