“Community Athletes,” a Korean television program pitting celebrities against their ordinary neighbors, filmed two episodes in the Northern Mariana Islands this month, bringing an estimated $6.2-million in advertising exposure to this tropical sports destination.
“Community Athletes” is produced by KBS TV, one of three major network TV channels in Korea. Under the slogan “physical exercise is like bread,” the show promotes healthy and happy living. The three participating celebrities will be comedian Lee Su-Kun, male pop group Dong Bang Shin Ki (DBSK) member Shim Chang-Min, and popular MC Gang Ho-dong.
“In terms of return-on-investment, we have been able to secure millions of dollars in exposure in Korea this year through several successful tie-ins with popular television shows,” said Marianas Visitors Authority marketing manager Bruce Bateman. “In particular, this show will help us further promote the Northern Marianas as an ideal year-round destination for sports-minded visitors.”
The Marianas Visitors Authority supported the filming by providing Korean-speaking staff for facilitation and helping to secure filming permits. The filming is also supported by Saipan World Resort and Asiana Airlines.
Filming was scheduled to be conducted at Saipan International Airport, Saipan World Resort, Gilbert C. Ada Gymnasium, Banzai Cliff, Bird Island, and Kilili Beach Park. (MVA)