The CNMI’s iconic pork-crackling product—Marianas Best Chicahron—now comes in a new red packaging that replaces its dated wrapping.
According to L&M Enterprises owner Lito and Malou Mendoza, they updated the packaging to make it more attractive.
Lito said the new packaging also has a more tropical and island feel than the previous design, with several drawings of coconut trees livening it up.
The couple also would like to assure the public that Marianas Best Chicharon still tastes the same and retains its high quality.
Malou said they recently received a lot of calls and text messages from friends telling them about a new pork-crackling product on the market. She quickly reassured them that it’s actually Marianas Best Chicharon, albeit with a new, more modern packaging.
The makeover is not even finished yet. Lito instructed his supplier to use a redder hue to color the packaging as the current color of Marianas Best Chicharon leans toward the maroon side.
Malou said L&M Enterprises may finally push through with its plan to expand to Guam by next year. She said it’s a perfect time to peddle their tocino, longanisa, roasted peanuts, and pork-crackling products to the U.S. territory since their youngest daughter, Chandelle, currently resides there.
The two also admitted that unlike three or four years ago, sales of their meat and chicharon products have waned. Malou attributes this to fewer Filipinos on the islands, which makes up the bulk of their clientele.
Lito, however, hopes that with the local economy finally showing signs of life, businesses will finally recover from the past year’s downturn.
Malou said their products have also created a following among the Commonwealth’s indigenous population and other nationalities, who seem to have also developed a liking to salty and crispy snack.
The Mendozas established L&M Enterprises in 1985 with Filipino meat products—Gusto Tocino and Gusto Longanisa.
To date, the company is the only U.S. Department of Agriculture-approved tocino and longanisa maker in the CNMI.
In 1997, L&M Enterprises introduced peanuts and two years later started retailing pork cracklings.
The Mendozas also own Tropex Garden and Traders Insurance Inc., which were established in 1990 and 1997, respectively.