{"id":1458,"date":"2012-01-20T02:56:08","date_gmt":"2012-01-20T02:56:08","guid":{"rendered":"http:\/\/newspaper.ctsi-logistics.com\/?p=1458"},"modified":"2012-01-20T02:56:08","modified_gmt":"2012-01-20T02:56:08","slug":"different-colored-glasses","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/different-colored-glasses\/","title":{"rendered":"Different colored glasses"},"content":{"rendered":"<p>One viewer writes that they are upset over the late delays of the ABC news to Saipan and that Sorensen is sacrificing quality of product to save costs. I don&#8217;t reside on the island anymore so I cannot weigh in on that debate but I can relate something Rex Sorensen said to me many years back when I was working as a DJ at the old Hot98 station and he acquired Hot98 to become part of his larger media group and Power99. I asked him for a raise and his response was quick: &#8220;We are a sales organization first and foremost, not a radio programming and content creator. We sell airtime and only our sales staff can expect that kind of money.&#8221;<\/p>\n<p>Hearing that certainly did take the piss out of me for wanting to give 110 percent of my creative efforts to his sales organization that just so happens to sell a radio product, but it\u2019s business and I understand where he was coming from. In the end he has built a sizable media group in the Pacific, and that is no easy task.<\/p>\n<p>Rex Sorensen at the end of the day is an accountant, end of story. He sees his business in broadcasting from that perspective first, and not as a producer, director, or a journalist would. Clearly, he\u2019s in business to make a buck, and in these economic times it\u2019s hard. With ad revenues falling across all media platforms, something has to give and get cut.<\/p>\n<p>Is delaying the important news and sports a wise choice to hit your customers with when cutting costs? Probably not. But remember he runs a sales organization that just so happens to sell airtime, not a production company, so go figure from that point of view. Like it or not we all truly see the world through different colored glasses.<\/p>\n<p><strong>Shane Novak<\/strong><br \/>\n<em>via email<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One viewer writes that they are upset over the late delays of the ABC news&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","hentry","category-letters-to-the-editor"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}