WASHINGTON, D.C.\u2014The Department of the Interior\u2019s Office of Insular Affairs will be supporting a partnership between the University of Guam\u2019s Pacific Center for Economic Initiatives and the Guam Economic Development Authority to pursue a targeted marketing education campaign promoting the economic benefits of supporting local island businesses. The initial grant support of $150,000 will assist UOG and GEDA in launching the \u201cBuy-Local\u201d campaign in coming months. <\/p>\n
\u201cI commend UOG and their leadership through President Underwood for putting this worthwhile initiative forward. Local small businesses strengthen the economic base of every community. This is about promoting local prosperity but also servers as an opportunity to highlight Chamorro culture and traditions through an aggressive and creative campaign,\u201d said Assistant Secretary Tony Babauta. \u201cI hope this campaign has a dual effect of strengthening and highlighting any weaknesses in local laws promoting Guam-made goods.\u201d <\/p>\n
The \u201cbuy-local\u201d campaign expects to prompt a minimum shift of 10 percent toward purchasing locally-supplied goods and services on Guam by Guam consumers and businesses. The marketing campaign will showcase and incorporate native Chamorro cultural images and promote Guam\u2019s unique sense of place.<\/p>\n
UOG\u2019s Pacific Center for Economic Initiatives hopes to develop a branding image and utilize ad space, purchase t-shirts, logos and other gear to creatively target all aspects of every-day Guam community life in an effort to change buying habits and unite local customers and local small businesses. [I](DOI)[\/I]<\/p>\n","protected":false},"excerpt":{"rendered":"
The Department of the Interior\u2019s Office of Insular Affairs will be supporting a partnership between the University of Guam\u2019s Pacific Center for Economic Initiatives and the Guam Economic Development Authority to pursue a targeted marketing education campaign promoting the economic benefits of supporting local island businesses. The initial grant support of $150,000 will assist UOG and GEDA in launching the \u201cBuy-Local\u201d campaign in coming months. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-154806","post","type-post","status-publish","format-standard","hentry","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/154806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=154806"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/154806\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=154806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=154806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=154806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}