{"id":249149,"date":"2017-03-29T06:00:14","date_gmt":"2017-03-28T20:00:14","guid":{"rendered":"http:\/\/www.saipantribune.com\/?p=249149"},"modified":"2017-03-29T06:00:14","modified_gmt":"2017-03-28T20:00:14","slug":"new-book-focuses-shifts-japanese-tourism-trends","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/new-book-focuses-shifts-japanese-tourism-trends\/","title":{"rendered":"New book focuses on shifts in Japanese tourism trends"},"content":{"rendered":"<figure id=\"attachment_249154\" aria-describedby=\"caption-attachment-249154\" style=\"width: 276px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.saipantribune.com\/wp-content\/uploads\/2017\/03\/UOG-pix-276x300.jpg\" \/><figcaption id=\"caption-attachment-249154\" class=\"wp-caption-text\">Dr. Fred Schumann, associate professor of Global Resources Management at the University of Guam, poses with his new book at the UOG School of Business and Public Administration. (Contributed Photo)<\/figcaption><\/figure>\n<p>Dr. Fred Schumann, University of Guam associate professor of Global Resources Management, recently published a book on shifts in Japanese tourism.<\/p>\n<p>Changing Trends in Japan\u2019s Employment and Leisure Activities &#8211; Implications for Tourism Marketing discusses how new developments in the Japanese workforce affect how people spend their income and free time. It also explains how these changes affect tourism destinations that rely on the Japanese market.<\/p>\n<p>\u201cI\u2019ve always believed that you should find out what\u2019s going on in your visitors\u2019 home country if you\u2019re going to invite them to yours,\u201d Schumann said. \u201cWhat we do here really depends on what\u2019s going on in their homes.\u201d<\/p>\n<p>Over the last three years, Schumann has researched and collected data on the waxing and waning Japanese tourism market in Guam. By understanding what\u2019s going on in Japan, destination management organizations and businesses that depend on tourism can re-strategize to fit the consumer.<\/p>\n<p>\u201cJapan is three hours and 15 minutes away from Guam,\u201d Schumann said. \u201cThe people have the money to travel. The market is very important for us, but the days of sitting back and waiting for people to visit are over. We need to find out more about our guests if we\u2019re going to invite them to our home. It\u2019s a challenge, but it\u2019s an opportunity.\u201d<\/p>\n<p>Some of the reasons why Japanese tourism trends have changed can be attributed to what Schumann describes as \u201cmyths\u201d in his book.<\/p>\n<p>\u201cThere\u2019s an assumption that Japanese people have \u2018lifetime employment,\u2019\u201d he said. \u201cFor many people living in that country, it\u2019s just not true. Also, the population is shrinking. There are more contract workers\u2014all these variables affect how Japanese people are spending their extra time and money.\u201d<\/p>\n<p>Schumann, who has been a business executive in the Asia-Pacific region for more than 30 years, has worked with various multinational retail and hospitality firms. In terms of research, his primary interests have been in the field of international tourism and trends in consumer spending.<\/p>\n<p>Schumann\u2019s book can be purchased directly through the Springer Nature website or on Amazon.com. For more information, contact Fred Schumann at schumannf@triton.uog.edu. <strong>(PR)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Fred Schumann, University of Guam associate professor of Global Resources Management, recently published a&#8230;<\/p>\n","protected":false},"author":28,"featured_media":249154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[16147,51,170,67],"class_list":["post-249149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","tag-fred-schumann","tag-guam","tag-japan","tag-people"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/249149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=249149"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/249149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/249154"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=249149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=249149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=249149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}