{"id":265345,"date":"2017-11-29T06:06:47","date_gmt":"2017-11-28T20:06:47","guid":{"rendered":"http:\/\/www.saipantribune.com\/?p=265345"},"modified":"2017-11-29T06:06:47","modified_gmt":"2017-11-28T20:06:47","slug":"russia-billboards-tout-marianas","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/russia-billboards-tout-marianas\/","title":{"rendered":"Russia billboards tout the Marianas"},"content":{"rendered":"<figure id=\"attachment_265346\" aria-describedby=\"caption-attachment-265346\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.saipantribune.com\/wp-content\/uploads\/2017\/11\/Russian-billboard-pix2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.saipantribune.com\/wp-content\/uploads\/2017\/11\/Russian-billboard-pix2-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" class=\"size-medium wp-image-265346\" \/><\/a><figcaption id=\"caption-attachment-265346\" class=\"wp-caption-text\">Billboards in Vladivostok, Russia through December 2017 remind commuters of the proximity of the tropical Marianas, conveniently reached via air service connections in Seoul, Korea. (MVA)<\/figcaption><\/figure>\n<p>The average temperature in Vladivostok, Russia, this week is about 30\u00baF during the day, dipping to as low as 14\u00baF at night.  <\/p>\n<p>And it\u2019s only expected to get colder as winter deepens.<\/p>\n<p>What better time to remind the travelling Russian public that the average temperature in the Marianas is about 83\u00baF during the day, dipping a mere 4\u00baF lower at night?<\/p>\n<p>To increase the recognizability of the Marianas in the Vladivostok area, the Marianas Visitors Authority launched a billboard campaign this month highlighting the award-winning, white sandy beach of Managaha, framed by an ocean of myriad blues sparkling in the tropical sun.  The five billboards are installed in Vladivostok\u2019s downtown and other places with the highest traffic, averaging at least 40,000 people in daily traffic at each site. The outdoor ad campaign will continue through Dec. 30, 2017, and bring an estimated $112,000 ad exposure to the Marianas.<\/p>\n<p>\u201cRussia\u2019s cold!\u201d said MVA managing director Christopher A. Concepcion, recently returned from the Marianas Event 2017 in Vladivostok.  \u201cWith new, convenient connections to the Marianas from Vladivostok via Seoul on Jeju Air, the timing is optimal to entice visitors from Russia far east. Billboards often have a captive audience during rush hour\u2026in this case, a very cold captive audience. We want to let them know they are \u2018warmly\u2019 welcomed to the islands.\u201d<\/p>\n<p>The billboard campaign is also augmented by a radio advertising campaign, featuring 15-second ads on the two most popular radio stations of Russia far east: Europa Plus and Dacha Radio, which reach about 179,000 people daily. (MVA)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The average temperature in Vladivostok, Russia, this week is about 30\u00baF during the day, dipping&#8230;<\/p>\n","protected":false},"author":28,"featured_media":265346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[970,19258,212,455],"class_list":["post-265345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","tag-jeju-air","tag-marianas-event","tag-mva","tag-russia"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/265345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=265345"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/265345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/265346"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=265345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=265345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=265345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}