{"id":274840,"date":"2018-04-26T06:06:08","date_gmt":"2018-04-25T20:06:08","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=274840"},"modified":"2018-04-26T06:06:08","modified_gmt":"2018-04-25T20:06:08","slug":"ite-wants-you-to-explore-your-world","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/ite-wants-you-to-explore-your-world\/","title":{"rendered":"IT&E wants you to \u2018Explore Your World\u2019"},"content":{"rendered":"
\"\"
From left, IT&E marketing coordinator Michelle Camacho, IT&E marketing manager CNMI Natashia Tomokane, IT&E general manager Rose Soledad, IT&E graphic artist Jose Rabago, and IT&E art director Norman Del Rosario. (Bea Cabrera)<\/figcaption><\/figure>\n

IT&E launched yesterday its new tagline \u201cExplore Your World\u201d and its new visual identity that completes the telecommunications company\u2019s rebranding, in an effort to touch base with its dynamic target market.<\/p>\n

The rebranding falls on the 10th anniversary of PTI Pacifica\u2019s purchase of IT&E Overseas Inc. in 2008.<\/p>\n

The tagline \u201cExplore Your World\u201d hopes to empower IT&E subscribers to articulate passions, rediscover old and learn new things, and inspire them to be always on-the-go with the use of technology in everyday life.<\/p>\n

The new IT&E look is a modern take on the iconic latte stone symbol, expressing the shared culture of Guam and the CNMI. The IT&E logo and signature blue is retained, with a silver frame.<\/p>\n

According to IT&E CEO Jim Oehlerking, the rebranding energizes IT&E\u2019s image and reinforces its commitment to the community and its core values.<\/p>\n

\u201cFrom here, the public can look forward to future projects we have planned that will improve customer experience and bring the most advanced technology to Guam and the CNMI,\u201d he said.<\/p>\n

\"\"
\u201cWe feel that the new tagline is an appropriate message and it focuses on everyone\u2019s individual stories in their lives that they capture with their handsets,\u201d said IT&E marketing manager Natashia Tomokane at the IT&E rebranding launch yesterday at IT&E office in Susupe. (Bea Cabrera)
<\/figcaption><\/figure>\n

Natashia Tomokane, IT&E marketing manager in the CNMI, said the new tagline, replacing \u201cLife in Motion,\u201d highlight the unique programs in each handset.<\/p>\n

\u201cWe know our consumers have their own unique programs such as unique photos and stories that they hold in their handsets. We feel that the new tagline is an appropriate message and it focuses on everyone\u2019s individual stories,\u201d she added.<\/p>\n

Prior to rebranding, IT&E launched its unlimited 4G lTE data called Freedom that is complemented by Guam\u2019s only stack-able unlimited plan called Freedom +.<\/p>\n

Tomokane said they had this promo for a limited time last year but IT&E eventually made it a permanent product.<\/p>\n

\u201c[Our] consumers\u2026wanted unlimited and\u2026we were able to deploy an unlimited plan and then, on top of that\u2026you are able to get two more unlimited plans for a fraction of the costs. For example, if you have an $88-a-month plan. On top of that, you can add two more unlimited plans or two handsets for only $50 a month,\u201d she added.<\/p>\n

ITE&E Marketing and Product Development director Angela Rosario said that they have been working to make devices and services accessible.<\/p>\n

\u201c\u2026From our student plan to our wide selection of postpaid and prepaid plans\u2026 We\u2019re delivering the connections that matter by putting devices in people\u2019s hands and giving them the ability to share, stream call and text without limits,\u201d she added.<\/p>\n

To celebrate the launch of the new brand, The John Dank Show, a popular rock-reggae band in Guam, wrote an original song, Explore Your World, which lead singer Frank McJohn described as a representation of who they are as a band and what IT&E is as a brand.<\/p>\n

Danny Daniel, IT&E Brand and Public Relations senior manager, said the tagline, imagery, and song create an exciting message and experience.<\/p>\n

To date, IT&E serves more than 90,000 subscribers on its 4G LTE data network in Guam and the CNMI and, according to Tomokane, a large percent of IT&E consumers are considered the millennials.<\/p>\n

\u201cA lot of our millennial customers here teach their parents how to use their phone. With that understanding, even parents and grandparents are starting to grasp the idea of using data when they talk to family and friends abroad and through live streaming they are able to attend graduations and other milestones in the family from afar,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"

IT&E launched yesterday its new tagline \u201cExplore Your World\u201d and its new visual identity that…<\/p>\n","protected":false},"author":30,"featured_media":274847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[26,51,70],"class_list":["post-274840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cnmi","tag-guam","tag-technology-2-2"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/274840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=274840"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/274840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/274847"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=274840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=274840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=274840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}