As a part of its post-Super Typhoon Yutu recovery campaign launched in Korea, the Marianas Visitors Authority recently conducted a co-promotion with the country\u2019s top travel content creator and distributor, Travelholic. <\/p>\n
The MVA invited prominent social influencers and content creators to the islands in December 2018 to participate in the creation of a short travel video, a series of photogenic images of Tinian and Saipan, and card-news content introducing partner hotels. <\/p>\n
\u201cThrough our collaboration with Travelholic, we gained some significant, positive coverage online with a variety of new content aimed at alleviating concerns about travelling to the Marianas after Super Typhoon Yutu,\u201d said MVA marketing manager Thomas Kim. \u201cThe word is getting out that we are still a beautiful, safe destination to enjoy.\u201d <\/p>\n
Travelholic\u2019s content creation team traveled to Saipan with eight film crews, including photographers, videographers, and models to produce a three-minute viral travel video and to take high-quality photos. <\/p>\n
The video team visited and captured Saipan\u2019s major tourist locations including Managaha, Mt. Tapochau, Forbidden Island, Obyan Beach, Ladder Beach, and more. <\/p>\n
The three-minute video clip was featured on Travelhoic\u2019s social media channels and gained over 16,700 views on YouTube, over 4,800 reactions on Facebook, and 7,900 likes on Instagram. <\/p>\n
As part of the content creation crew, photographer Jinistyle (@jinifoto\/88,530 followers) along with two female models, took beautiful photos of nature, sunsets, and roads of Tinian and Saipan. Using the main hashtag #MarianasSTRONG, the photos posted on both Jinistyle\u2019s own Instagram and on Travelholic\u2019s social media gained huge popularity. The posts focused on promoting the Marianas\u2019 full recovery and unchanged beauty. <\/p>\n
Additionally, MVA Korea created card-news content using multi-images to promote major hotels in the Marianas. <\/p>\n
\u201cThe card-news strategy was a positive opportunity for hotels to publicize various promotions and deliver basic information such as hotel amenities, and operational status after Typhoon Yutu,\u201d said Kim. \u201cThe content featured selected images of each hotel\u2019s interior or exterior facilities and a short description providing helpful information for future travelers. It was distributed through Travelholic\u2019s Facebook page and Naver Post, gaining a very positive 2,400 engagement and reactions from Korean fans.\u201d <\/p>\n
Aqua Resort Club Saipan, Fiesta Resort & Spa Saipan, Grandvrio Resort, Hyatt Regency Saipan, Kanoa Resort, Kensington Hotel Saipan, Lao-Lao Bay Golf & Resort, PIC Saipan, Surfrider Resort Hotel, and Saipan World Resort participated. (MVA)<\/p>\n","protected":false},"excerpt":{"rendered":"
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