{"id":311078,"date":"2019-10-31T06:00:43","date_gmt":"2019-10-30T20:00:43","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=311078"},"modified":"2019-10-31T06:00:43","modified_gmt":"2019-10-30T20:00:43","slug":"the-2nd-generation-keeps-innovating","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/the-2nd-generation-keeps-innovating\/","title":{"rendered":"The 2nd generation keeps innovating"},"content":{"rendered":"<p>A family-run business is a staple in the CNMI and the challenge for each generation is to maintain the business\u2019 success and prepare and inspire the next line to take over. Herman\u2019s Modern Bakery has been successful in doing both and the formula is not a secret. <\/p>\n<p>The Guerrero family believes that sustaining a shared identity and vision as a family is what works for them.<\/p>\n<p>At 34 years old, <strong>Michael Robert Guerrero<\/strong> holds two hats in the business. He is currently the assistant general manager and operations manager. <\/p>\n<figure id=\"attachment_311101\" aria-describedby=\"caption-attachment-311101\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saipantribune.com\/wp-content\/uploads\/2019\/10\/Second-generation-pix1.jpg\" \/><figcaption id=\"caption-attachment-311101\" class=\"wp-caption-text\">Michael Robert Guerrero\u00a0wears two hats in the business: He is both the assistant general manager and operations manager of Herman\u2019s Modern\u00a0Bakery  (be a Cabrera)<\/figcaption><\/figure>\n<p>\u201cI assist my aunt (general manager Annie G. Hayes) in the day-to-day operations. A part of it is making sure that our facility is running properly and that we are able to continuously provide our products to people, especially during storms,\u201d he said.<\/p>\n<p>He goes to work every day with the thought that hard work and always doing his best will equip him for the tasks ahead.<\/p>\n<p>\u201cWe also make sure that family comes first and business second, although sometimes it is not necessarily in that order, but, with that, our priorities are clear,\u201d he added.<\/p>\n<p>Growing up, Michael Robert Guerrero knew he was destined to work and help with the family business. \u201cMy father [Juan \u201cPan\u201d Guerrero] ran the business as president and general manager for a number of years. There wasn\u2019t any pressure to work here. In fact, he told me he wants me to be the best in whatever I decide to do.\u201d<\/p>\n<p>When he went to college, his first major was civil engineering. He eventually figured out that he didn\u2019t want to do that.<\/p>\n<p>He then shifted to business and became increasingly interested in the culinary arts, \u201cso I pursued that in Kapi\u2019olani Community College in Oahu, Hawaii. \u2026I specifically went to culinary school because I knew I would be helping with the business eventually,\u201d he added.<\/p>\n<p>Part of the company\u2019s plans is to modernize some of the bakery\u2019s equipment. \u201cWe still use some of our equipment from the 1950\u2019s, which is part of our everyday operations. Modernizing our equipment will definitely help with production efficiency,\u201d Michael Guerrero said.<\/p>\n<p>Another plan that is a company long-term goal is to open a branch in Guam.<\/p>\n<p>\u201cWe opened one years ago but the shipping wasn\u2019t cost-efficient for us so we closed shop,\u201d Guerrero said. Second time might yet be the charm.<\/p>\n<p>Michael Guerrero treats the bakery as his second home.\u201d I grew up here. \u2026As a baby, I was a regular in this building. \u2026My mom always had me in her office, just as I have my own children in the same office today,\u201d he said.<\/p>\n<p> \u201cAs for the third generation of Guerreros, who are mostly in high school, we allow them to work so they will gain experience and hopefully spark an interest, like we did when we were their age,\u201d he added.<\/p>\n<p><strong>Daryl Deleon Guerrero<\/strong> is the operations assistant production manager and helps in the sales and marketing side of the business. \u201cI work with pretty much all of the staff and employees on every single department, including the bakers and mixers. I am also in charge of taking Public School System food\/service orders,\u201d he said.<\/p>\n<figure id=\"attachment_311102\" aria-describedby=\"caption-attachment-311102\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saipantribune.com\/wp-content\/uploads\/2019\/10\/Second-generation-pix2.jpg\" \/><figcaption id=\"caption-attachment-311102\" class=\"wp-caption-text\">Daryl Deleon Guerrero\u00a0is the operations assistant production manager and helps in the sales and marketing side of Herman\u2019s Modern Bakery. (Bea Cabrera)<\/figcaption><\/figure>\n<p>\u201cI love my job and the people I work with as this is a part of my grandparents\u2019 legacy,\u201d he added.<\/p>\n<p>Daryl Deleon Guerrero is the son of Florencio \u201cBobby\u201d Deleon Guerrero and grew up in Tacoma, in Washington State. <\/p>\n<p>\u201cThe first time we came back was in 1995 , after my grandmother\u2019s passing,\u201d he said.<\/p>\n<p>\u201cIt was quite an experience moving here and then finding out that I am a part of a family business and our family\u2019s industry. \u2026After school, we were taken straight to the bakery. \u2026 I remember the staff back then who were full of joy when they see us and I believe that is the result of how my grandparents, dad, and uncles ran the business as those smiles dignified everything,\u201d he added.<\/p>\n<p>Being a part of the business now, Daryl Deleon Guerrero insists that they still treat their staff and employees like family.<\/p>\n<p>\u201cThis business is all about family. I tell every staff, member, and employee that we are the same\u2014one heart one family\u2014and whoever is in front , back, or the side of you, that is your brother and sister, no matter the age and background,\u201d he said.<\/p>\n<p>\u201cI believe that if we can have a strong healthy working environment, everybody will love to come to work every single day,\u201d he added <\/p>\n<p>Daryl Deleon Guerrero didn\u2019t work in the family business right away. After high school, he went back to the U.S. mainland where he worked for Verizon Wireless, where he was also a part of the IT technical support team.<\/p>\n<p>\u201cThe experience made me learn so much about customer service [and] telecommunications. \u2026It was something that I loved doing,\u201d he said<\/p>\n<p>The things he learned from his previous work he now applies at Herman\u2019s Modern Bakery. \u2026Michael and I still keep the old and the classic way of how the business is run but then we have ways to innovate and this is something that we have been doing,\u201d he added.<\/p>\n<p>With Herman\u2019s Modern Bakery already built into the very fabric of CNMI civil society, Daryl Deleon Guerrero thinks it could still do more. With his experience in marketing, he believes the bakery would be helped by a taking on a more prominent role.<\/p>\n<p>\u201cWhen I came on board, I realized we did many solicitations, helping out and sponsoring different events and different government agencies. All this these accomplishments were hidden and I thought that the bakery has grown so much with the island that now is the time for the whole family to be involved and be out there,\u201d he said. \u201cWe are all about giving back to the people which is biggest thing from our hearts and for the hearts of the community of Saipan.\u201d<\/p>\n<p>Part of his vision for a more prominent role is Herman Modern Bakery\u2019s regular participation in the annual International Coastal Cleanup, which the company has been doing two years in a row now.<\/p>\n<p>Herman\u2019s Modern Bakery also fielded a float at the Liberation Day Parade \u201cand it was a lovely experience being out there with the family to be one with the community that we support and love.\u201d <\/p>\n<p>While Michael and Daryl oversee the day-to-day operations, the other second generation of Guerreros sit on the board. This arrangement ensures Herman\u2019s Modern Bakery\u2019s continued existence as seen in the work that they do now\u2014extending the values of the family to help sustain the business and the bigger community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A family-run business is a staple in the CNMI and the challenge for each generation&#8230;<\/p>\n","protected":false},"author":30,"featured_media":311052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-311078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplement"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/311078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=311078"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/311078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/311052"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=311078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=311078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=311078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}