{"id":361495,"date":"2022-02-08T06:00:50","date_gmt":"2022-02-07T20:00:50","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=361495"},"modified":"2022-02-08T06:00:50","modified_gmt":"2022-02-07T20:00:50","slug":"uog-wins-4-awards-for-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/uog-wins-4-awards-for-marketing-communications\/","title":{"rendered":"UOG wins 4 awards for marketing, communications\u00a0"},"content":{"rendered":"
A booklet was one of several products of a communications campaign to inform the university and local communities of the University of Guam\u2019s five-year Para Hulo\u2019 Strategic Plan. (UOG)<\/figcaption><\/figure>\n

The University of Guam is the recipient of four\u00a0Blue Pencil\u00a0and\u00a0Gold Screen Awards\u00a0from the National Association of Government Communicators. The awards include first-place awards for the UOG Livestream Telethon for COVID-19 Relief held in April 2020 and the University of Guam Economic Impact Report as well as second-place awards for communication of its UOG Cares initiative and Para Hulo\u2019 Strategic Plan.\u00a0\u00a0
\n\u201cThese projects demonstrated significant engagement with their target audiences and really showcase the creativity and skill of our UOG marketing team,\u201d said Jonas Macapinlac, chief marketing and communications officer. \u201cWe\u2019re honored to have the University of Guam recognized on a national stage and to have our work be what other state and federal government agencies look to for inspiration.\u201d\u00a0<\/p>\n

Listed as one of the 21 most coveted government leadership awards, the Blue Pencil and Gold Screen Awards program, through the not-for-profit organization of NAGC, recognizes excellence in government communication at all levels of government.\u00a0\u00a0<\/p>\n

A screenshot from the UOG Livestream Telethon for COVID-19 Relief in April 2020 shows a video message from health care workers at the start of the pandemic. (UOG)<\/figcaption><\/figure>\n

The university\u2019s four awards were among a total of 97 awards recognizing more than 50 agencies in the 2021 cycle.\u00a0<\/p>\n

The winning projects for the University of Guam were:\u00a0<\/p>\n

\u2022 UOG Livestream Telethon for COVID-19 Relief<\/strong><\/p>\n

1st\u00a0Place: Special Event<\/em><\/p>\n

www.youtube.com\/uogtritons\u00a0<\/p>\n

A virtual event to quickly fundraise for medical gear in Guam at the onset of COVID-19 that featured video clips of various experts and entertainers bringing advice and encouragement to viewers.\u00a0\u00a0<\/p>\n

\u2022 UOG Economic Impact Report <\/strong><\/p>\n

1st Place: Technical or Statistical Report<\/em><\/p>\n

www.uog.edu\/economic-impact \u00a0<\/p>\n

A report commissioned and publicized by the university to substantiate the impact the University of Guam has in the local economy and job market.<\/p>\n

The\u00a0University of Guam commissioned and publicized the University of Guam Economic Impact Report in 2021 to substantiate the impact the University of Guam has in the local economy and job market. (UOG)<\/figcaption><\/figure>\n

\u2022 Para Hulo\u2019 Strategic Plan Campaign<\/strong><\/p>\n

2nd\u00a0Place: Internal Communications <\/em><\/p>\n

www.uog.edu\/parahulo A communications campaign to package the university\u2019s five-year strategic plan in an easy-to-reference format for the university and local communities.\u00a0\u00a0<\/p>\n

\u2022 UOG Cares Initiative<\/strong><\/p>\n

2nd\u00a0Place: Educational or Promotional Campaign of Less Than $100K<\/em><\/p>\n

www.uog.edu\/uog-cares\u00a0\u00a0<\/p>\n

A campaign produced entirely in-house with no additional marketing costs to inform UOG students of the various forms of financial, academic, and health and wellness support available to help them stay the course toward their degree during the COVID-19 pandemic.\u00a0<\/p>\n

The University of Guam also recently won three Gold Awards from the Collegiate Advertising Awards and four \u201cBest of\u201d awards from the Internet Advertising Competition of the Web Marketing Association\u2014bringing 11 national awards to the island for marketing and communications in 2021.\u00a0(UOG)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The University of Guam is the recipient of four\u00a0Blue Pencil\u00a0and\u00a0Gold Screen Awards\u00a0from the National Association…<\/p>\n","protected":false},"author":28,"featured_media":361499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[445],"class_list":["post-361495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","tag-uog"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/361495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=361495"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/361495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/361499"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=361495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=361495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=361495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}