{"id":386756,"date":"2023-03-08T06:01:23","date_gmt":"2023-03-07T20:01:23","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=386756"},"modified":"2023-03-08T06:01:23","modified_gmt":"2023-03-07T20:01:23","slug":"united-names-oscar-the-grouch-as-1st-chief-trash-officer","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/united-names-oscar-the-grouch-as-1st-chief-trash-officer\/","title":{"rendered":"United names Oscar the Grouch as 1st Chief Trash Officer"},"content":{"rendered":"
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Oscar the Grouch\u2019s five decades of trash experience will be on full display in original video, digital, social and out-of-home content that shows how garbage can help fuel the future of air travel.(CONTRIBUTED PHOTO)<\/figcaption><\/figure>\n

CHICAGO\u2014United Airlines named Sesame Street\u2019s Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United Airlines\u2019 new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly.<\/p>\n

The new campaign\u2014which features Oscar in more than 30 pieces of original video, digital, social and out-of-home content\u2014follows the iconic character\u2019s journey from job listing to c-suite office starring alongside real United employees.<\/p>\n

SAF is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas emissions associated with air travel compared to conventional jet fuel alone. SAF is being made from used cooking oil and agricultural waste, and, in the future, could be made from other feedstocks including household trash or forest waste.<\/p>\n

To date, United has invested in the future production of over three billion gallons of SAF\u2014the most of any airline in the world.\u00a0<\/p>\n

Consumers can take action too\u2014in a first among U.S. airlines, United now shows an estimate of each flight\u2019s carbon footprint on a per economy seat passenger basis on its app and website, and travelers have the option to contribute to supplement United\u2019s investment in the UAV Sustainable Flight Fund, a first-of-its-kind investment vehicle designed to support start-ups focused on decarbonizing air travel by accelerating the research, production and technologies associated with SAF.<\/p>\n

\u201cUnited has invested in more sustainable aviation fuel production than any airline in the world, by far,\u201d said United chief communications officer Josh Earnest. \u201cEvery airline burns jet fuel to run their business, but no airline will solve climate change on its own. So United has enlisted Oscar to help us educate the traveling public of all ages about SAF and rally them to the cause of fighting climate change. From banana peels to fryer grease, Oscar is uniquely qualified to help us explain why trash could be the treasure that fuels the jets of the future.\u201d<\/p>\n

Starting today, people can follow Oscar\u2019s journey as he stars in videos alongside real United employees. The integrated campaign includes interactive social-first elements, colorful spreads in Hemispheres\u00ae magazine and a unique film series, all of which were created to simplify a complicated topic in an approachable and entertaining way. Creative highlights include:<\/p>\n

\u25a0 Film Series: Across multiple videos, United highlights Oscar\u2019s work in his new role, such as a \u201cBINtro\u201d film showcasing his first day on the job. The film is part of a series that focuses on the importance of SAF. In an additional 90-second film, United Captain Tomica Adams breaks down how things like waste can help fuel air travel.<\/p>\n

\u25a0 Out of Home: United\u2019s out-of-home content introduces the airline\u2019s new hire in a larger-than-life format. The playful imagery features Oscar in aviation settings\u2014from tarmac to onboard. The photos will pique people\u2019s interest about how trash could one day help us fly toward a lower carbon future.<\/p>\n

\u25a0 Digital\/Social: Providing surround sound to the campaign, storytelling continues on social channels with bite-size edutainment videos, engaging Instagram Story features, emoji-filled Twitter threads and more to raise awareness of the SAF nitty-gritty. The social campaign will live on owned and paid social and digital channels.<\/p>\n

As a part of the collaboration, United Airlines is supporting Sesame Workshop through a donation to the nonprofit educational organization\u2019s Welcome Sesame initiative. Sesame Workshop will also be included in United Airlines\u2019 Miles on a Mission, where travelers will be able to donate miles to help support its global mission to help children grow smarter stronger and kinder.<\/p>\n

\u201cThis campaign provided a special opportunity to showcase an iconic Sesame Street character, Oscar the Grouch, celebrating what he loves best \u2013 trash,\u201d said Jennifer Ahearn, VP, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. \u201cThe amazing collaboration helps United Airlines explain in simpler terms the technology of turning trash into fuel in a fun and engaging manner.\u201d<\/p>\n

United will continue to bring this relationship to life for our customers and for the communities we serve, with more to come in the months ahead. For more information, visit united.com\/ChiefTrashOfficer and download media assets here. (PR)<\/strong>
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CHICAGO\u2014United Airlines named Sesame Street\u2019s Oscar the Grouch as its first Chief Trash Officer as…<\/p>\n","protected":false},"author":28,"featured_media":386757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-386756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/386756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=386756"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/386756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media\/386757"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=386756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=386756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=386756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}