{"id":407106,"date":"2024-03-22T14:00:00","date_gmt":"2024-03-22T14:00:00","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=407106"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T14:00:00","slug":"MVA-joins-Brand-USA-Australia-Road-Show","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/MVA-joins-Brand-USA-Australia-Road-Show\/","title":{"rendered":"MVA joins Brand USA Australia Road Show"},"content":{"rendered":"

In a bid to explore the potential of Australia as a new source market for the Marianas, the Marianas Visitors Authority recently joined the Brand USA Road Show to meet with travel trade representatives in three of the country\u2019s biggest cities.<\/p>\n

The Brand USA Australia Road Show\u2014hosted in Sydney, Melbourne, and Brisbane last month\u2014gave the MVA the opportunity to reach nearly 600 travel agents and other industry representatives and share about the Marianas. In addition, 20 travel agents requested B2B [business-to-business] meetings with the MVA in Sydney, where more detailed discussion was held on tourism opportunities in the Marianas.<\/p>\n

\u201cAustralia is a very different market than our long-standing markets of Japan, Korea, and China, and we gained some valuable insights in our discussions,\u201d said MVA managing director Christopher A. Concepcion. \u201cFor example, right now most Australians traveling in the Asia-Pacific region are going to Japan, so we had a few discussions about the potential for positioning the Marianas as an \u2018add-on\u2019 to trips to Japan. The identification of any new market takes considerable research, time, and funding, and the MVA\u2019s doors will remain open to those industry partners who may be interested in exploring this opportunity further.\u201d<\/p>\n

The event was led by Consul General Christine Elder of the U.S. Consulate General in Sydney. Also participating in the Sydney road show was Steve Knode, senior commercial officer for Australia & New Zealand and former senior commercial officer in Japan, who is already familiar with the Marianas and the work of the MVA.<\/p>\n

The Marianas was the only U.S. protectorate to promote itself as a tourism destination at expo.<\/p>\n

Brand USA is an organization dedicated to marketing the United States as a premier travel destination. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering understanding between people and cultures and creating jobs essential to the economy. Brand USA is governed by an 11-member board of directors appointed by the U.S. Secretary of Commerce. (MVA)<\/em><\/strong><\/p>\n

<\/p>\n

Consul General Christine Elder, center, of the Consulate General in Sydney, Australia, stops by the Marianas promotions table at the Brand USA Australia Road Show on Feb. 20, 2024, in Brisbane. From left, Marianas Visitors Authority managing director Christopher A. Concepcion, Elder, and MVA marketing manager Thomas Kim.<\/p>\n

-MVA
<\/figcaption><\/figure>

<\/p>\n

The Brand USA Australia Road Show on Feb. 21, 2024, in Sydney, Australia, attracted 220 travel agents and other travel industry reps. The Marianas Visitors Authority joined the three-city road show to familiarize travel agents with the Marianas and explore potential market development opportunities.<\/p>\n

-MVA
<\/figcaption><\/figure>

<\/p>\n

Marianas Visitors Authority marketing manager Thomas Kim, second right, and tour guide certification manager George Sablan, center, engage with travel agents and other travel industry reps at the Brand USA Australia Road Show on Feb. 19, 2024, in Melbourne, Australia.<\/p>\n

-MVA
<\/figcaption><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"

In a bid to explore the potential of Australia as a new source market for…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-407106","post","type-post","status-publish","format-standard","hentry","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/407106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=407106"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/407106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=407106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=407106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=407106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}