{"id":411376,"date":"2024-07-29T14:00:00","date_gmt":"2024-07-29T14:00:00","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=411376"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T14:00:00","slug":"MVA-targets-millennials-Gen-Z-with-new-Japan-campaign","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/MVA-targets-millennials-Gen-Z-with-new-Japan-campaign\/","title":{"rendered":"MVA targets millennials, Gen Z with new Japan campaign"},"content":{"rendered":"

The Marianas Visitors Authority is targeting a new generation of Japanese travelers with their campaign \u201cMarianas Blues\u201d launched this month.<\/p>\n

The campaign was conceptualized and produced for the MVA by creative ad agency UltraSuperNew, whose clients have included American Express, Porsche, Heineken, and other prestigious international brands. The campaign is featured on social media platforms and bus and train stations, and it targets millennials and Gen Z adventure seekers, cultural explorers, and wellness enthusiasts.<\/p>\n

\u201cThis campaign is our latest effort to target a new generation of Japanese travelers, most of who have heard of Saipan and the Marianas but have never been here,\u201d said MVA managing director Christopher A. Concepcion. \u201cIt brings the Marianas closer to those seeking serene destinations over overcrowded tourist spots and those desiring more profound experiences rather than just sightseeing. This is something younger travelers are looking for.\u201d<\/p>\n

Known for their blue skies and deep oceans, the Marianas offer \u201ca chance to experience many shades of blue in a single day.\u201d Through imagery and words, the main commercial video reflects the unique charm of the islands by connecting \u201cMarianas Blue\u201d to various moments, times, and landscapes, conveying the quiet luxury that is unique to these islands.<\/p>\n

\u201cThe \u2018Shhh. Between You and I.\u2019 campaign is refreshing and has a different vibe that will help entice the younger generation to consider a multi-island Marianas as their parents once considered Saipan, a \u2018must see,\u2019\u201d said MVA Marketing manager Thomas Kim. \u201cThe goal of this campaign is to encourage people to share this secret with those who are like-minded and those who are also seeking a new vacation destination.\u201d<\/p>\n

The campaign conceptualization notes that millennial and Gen Z share a common eco-conscious mindset, prioritizing experiences over possessions and valuing cost performance. They are also increasingly focused on ethical living and contributing to social good. The campaign is founded on the pillars of community, nature, mindfulness, and immersion\u2014or the CNMI. (PR)<\/em><\/strong><\/em><\/p>\n

<\/p>\n

Indigenous culture of the Marianas is featured in the Marianas Visitors Authority\u2019s new ad campaign targeting millennials and Gen Z in Japan. The campaign\u2014\u201cShhh. Between You and I.\u201d\u2014captures moments of community, nature, mindfulness, and immersion in the islands.<\/p>\n

-MVA
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<\/p>\n

inian\u2019s famously potent \u201cdonne sali\u201d hot pepper and other highlights of indigenous culture in the Marianas are featured in MVA\u2019s new ad campaign targeting millennials and Gen Z in Japan. The campaign\u2014\u201cShhh. Between You and I.\u201d\u2014captures moments of community, nature, mindfulness, and immersion in the islands.<\/p>\n

-MVA
<\/figcaption><\/figure>

<\/p>\n

Traditional maritime navigation and other highlights of indigenous culture in the Marianas are featured in the Marianas Visitors Authority\u2019s new ad campaign targeting millennials and Gen Z in Japan. The campaign\u2014 \u201cShhh. Between You and I.\u201d\u2014captures moments of community, nature, mindfulness, and immersion in the islands.<\/p>\n

-MVA
<\/figcaption><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"

The Marianas Visitors Authority is targeting a new generation of Japanese travelers with their campaign…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-411376","post","type-post","status-publish","format-standard","hentry","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/411376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=411376"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/411376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=411376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=411376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=411376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}