Interested in becoming a financial advisor or expanding your skills? Here\u2019s how earning CERTIFIED FINANCIAL PLANNER\u00ae<\/sup> certification will help you better serve your clients.<\/p>\n It builds trust:<\/strong> The cornerstone of CFP\u00ae<\/sup> certification is the commitment of CFP\u00ae<\/sup> professionals to act as a fiduciary at all times when offering financial advice. The fiduciary standard also encompasses the duty of loyalty, the duty of care and the duty to follow client instructions. This commitment<\/a> means that you agree to place your clients\u2019 interests above yours, and to consider your clients\u2019 goals, risk tolerances and personal circumstances while working with them.<\/p>\n It expands your knowledge and experience:<\/strong> CFP\u00ae<\/sup> professionals complete a two-part education requirement<\/a> that includes a bachelor\u2019s degree or higher from an accredited college or university as well as coursework on 72 financial planning topics through a CFP Board Registered Program. Certification also demonstrates that you have passed the rigorous CFP\u00ae<\/sup> exam<\/a> and that you have thousands of hours of practical experience in the field.<\/p>\n It will alter your approach:<\/strong> Today\u2019s consumers value a holistic approach<\/a> to their financial management. CFP\u00ae<\/sup> professionals are trained to offer just that.<\/p>\n It builds confidence:<\/strong> Consumers are more inclined to take your recommendations if they feel they\u2019ve partnered with the right financial advisor. What are they looking for in an advisor? The statistics<\/a> speak for themselves: 86% of consumers prefer an advisor who has passed a certification exam and completed a rigorous education program, and 90% see an advisor\u2019s certifications as important.<\/p>\n
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