{"id":415182,"date":"2024-10-17T23:00:00","date_gmt":"2024-10-17T23:00:00","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=415182"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T14:00:00","slug":"Survey-Reveals-What-s-Top-of-Mind-for-Holiday-Shoppers","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/Survey-Reveals-What-s-Top-of-Mind-for-Holiday-Shoppers\/","title":{"rendered":"Survey Reveals What\u2019s Top of Mind for Holiday Shoppers"},"content":{"rendered":"<p>(StatePoint) As the holiday season approaches, many consumers are planning to kick off their shopping earlier this year, aiming to lock in low prices, take advantage of promotions, and ensure all their gifts arrive on time. A recent survey by Sensormatic Solutions reveals key insights that can guide both shoppers and retailers during this busy time.<\/p>\n<p>According to the survey, 52% of respondents plan to start their holiday shopping earlier than last year, and while shoppers are looking for deals, 48% plan to spend more than they did last year.<\/p>\n<p>\u201cUnderstanding consumer trends is critical for both shoppers and retailers alike,\u201d said Christa Anz, global marketing leader, Sensormatic Solutions. \u201cThis survey highlights important considerations that can enhance the shopping experience and inform retail strategies.\u201d<\/p>\n<p>Here are some of the survey\u2019s top findings:<\/p>\n<p><strong>\u2022 Early Shopping Trends:<\/strong> Over half (54%) of shoppers plan to begin their holiday shopping before November. This trend indicates a shift towards early planning to secure deals and avoid the rush of the season\u2019s busiest shopping days. Early shopping also helps lock in the best prices and ensure stock availability.<\/p>\n<p><strong>\u2022 Preferred Pickup Options:<\/strong> This year, 42% of shoppers plan to use Buy-Online-Pick-Up-in-Store (BOPIS), and 35% will opt for curbside pickup. However, 29% of respondents are concerned about possible long wait times, suggesting to retailers the importance of efficient customer service during peak hours and the need to provide several pick up options.<\/p>\n<p><strong>\u2022 Spending Management:<\/strong> While nearly half of shoppers plan to spend more this year, 52% of respondents noted they are creating a shopping list to avoid impulse purchases. In fact, 64% of younger shoppers have used recent deal days and flash sales to maximize their spending.<\/p>\n<p><strong>\u2022 Prioritize Safety:<\/strong> Safety is key to a productive holiday shopping season. In fact, 69% of consumers feel safer with visible security measures such as security personnel, surveillance cameras, and Electronic Article Surveillance (EAS) tags, and 34% of them consider these features essential for in-store shopping. This aligns with performance data that suggests such visual deterrents can effectively reduce theft and organized retail crime. Retailers should prioritize safety features, such as surveillance cameras and security personnel, to foster a positive shopping environment.<\/p>\n<p>For more holiday shopping insights, visit <a href=\"https:\/\/www.sensormatic.com\/resources\/pr\/2024\/2024-global-top-busiest-days\" rel=\"nofollow\">sensormatic.com<\/a>.<\/p>\n<p>This holiday season presents an opportunity for both consumers and retailers to adapt to evolving shopping behaviors. By understanding these insights, retailers can better meet customer expectations, while shoppers can enjoy a more informed and relaxed shopping experience.<\/p>\n<p>Photo Credit: (c) FOLIO &#8211; stock.adobe.com<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/feeds.statepoint.net\/townnews\/placement.ashx?t=c&amp;id=10594&amp;l=en-US&amp;r=1729141807752.33\" \/><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.saipantribune.com\/wp-content\/uploads\/images\/imgupload\/7f5b20bbd04e6aa7f318b1acf3c89f15.jpg\" width=\"480\" height=\"360\" \/><br \/>Survey Reveals What\u2019s Top of Mind for Holiday Shoppers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(StatePoint) As the holiday season approaches, many consumers are planning to kick off their shopping&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-415182","post","type-post","status-publish","format-standard","hentry","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/415182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=415182"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/415182\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=415182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=415182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=415182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}