{"id":423747,"date":"2024-11-29T16:27:35","date_gmt":"2024-11-29T16:27:35","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=423747"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T14:00:00","slug":"Canada-watchdog-sues-Google-over-anti-competitive-ad-tech","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/Canada-watchdog-sues-Google-over-anti-competitive-ad-tech\/","title":{"rendered":"Canada watchdog sues Google over &#8216;anti-competitive&#8217; ad tech"},"content":{"rendered":"<p>Canada&#8217;s competition watchdog announced Thursday it was taking Google to court, accusing the company of &#8220;anti-competitive behavior&#8221; in online advertising.<\/p>\n<p>Ads are typically bought and sold through automated auctions and managed by businesses using ad tech &#8212; a system that also decides which online advertisements people see when they visit websites.<\/p>\n<p>A Competition Bureau investigation found that Google is the largest provider of these tools in Canada.<\/p>\n<p>Commissioner Matthew Boswell said in a statement it &#8220;has abused its dominant position&#8230; by engaging in conduct that locks market participants into using its own ad tech tools.&#8221;<\/p>\n<p>The watchdog accused Google of giving its own tools preferential access to ad inventory, at times selling ads at a loss to block rivals, and dictating terms for the use of others&#8217; ad tech tools.<\/p>\n<p>Boswell said he would ask a tribunal to level the playing field by forcing Google to sell two of its ad tech tools and pay an unspecified penalty.<\/p>\n<p>Google spokesman Dan Taylor said the company is prepared to fight the allegations that he said &#8220;ignore the intense competition (in this sector) where ad buyers and sellers have plenty of choice.&#8221;<\/p>\n<p>France&#8217;s competition watchdog fined Google 220 million euros in June 2021 for favoring its own services in the online advertising sector.<\/p>\n<p>Google&#8217;s advertising practices are also subject to investigations or proceedings in Britain, the EU and the United States.<\/p>\n<p>The technology giant and the US government faced off in a federal court this week in a case revolving around Google&#8217;s alleged unfair domination of online advertising.<\/p>\n<p>If the judge finds Google to be at fault, a new phase of the trial would decide how the company should comply with that conclusion.<\/p>\n<p>amc\/bjt<\/p>\n<figure style=\"width: 480px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.saipantribune.com\/wp-content\/uploads\/images\/imgupload\/1e70b78741e76ccd27d55a2b7adeff66.jpg\" width=\"480\" height=\"360\" \/><figcaption class=\"wp-caption-text\"><\/p>\n<p>Google&#8217;s advertising practices are also subject to investigations or proceedings in Britain, the EU and the United States<\/p>\n<p>-Josh Edelson<br \/><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Canada&#8217;s competition watchdog announced Thursday it was taking Google to court, accusing the company of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23812],"tags":[],"class_list":["post-423747","post","type-post","status-publish","format-standard","hentry","category-national"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/423747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=423747"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/423747\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=423747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=423747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=423747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}