{"id":427175,"date":"2024-12-01T11:00:40","date_gmt":"2024-12-01T11:00:40","guid":{"rendered":"https:\/\/www.saipantribune.com\/?p=427175"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T14:00:00","slug":"US-Black-Friday-online-spending-put-at-record-10-8-bn","status":"publish","type":"post","link":"https:\/\/www.saipantribune.com\/index.php\/US-Black-Friday-online-spending-put-at-record-10-8-bn\/","title":{"rendered":"US ‘Black Friday’ online spending put at record $10.8 bn"},"content":{"rendered":"

American consumers spent a record $10.8 billion online during “Black Friday” promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.<\/p>\n

Total sales were 10.2 percent higher than on Black Friday in 2023, it said.\u00a0<\/p>\n

The biggest sales during the annual day-after-Thanksgiving promotions were for toys, jewelry, household appliances, skin- and hair-care products, clothes and electronic devices.\u00a0<\/p>\n

Passing the $10 billion mark was an important step for electronic commerce, given that Black Friday shopping traditionally has been in brick-and-mortar stores, according to Adobe Digital Insights analyst Vivek Pandya. \u00a0<\/p>\n

The high spending totals were the result not of price inflation but of rising demand, Adobe said, adding that electronic sales had seen prices decline for 26 straight months — down 2.9 percent in October from the same month in 2023.\u00a0<\/p>\n

AI appeared to play a significant role. Traffic on sites that use artificial intelligence to help guide consumers was up a huge 1,800 percent from last year’s Black Friday, Adobe said.\u00a0<\/p>\n

An Adobe survey found that consumers used AI not just to find the best deals but to quickly locate specific articles or to get product recommendations.<\/p>\n

Each year, Black Friday marks the opening of the year-end holiday sales season in the United States.<\/p>\n

As Black Friday promotions continue, online consumers are expected to spend an additional $5.2 billion on Saturday and $5.6 billion on Sunday, Adobe said. And record sales of $13.2 billion are predicted for Cyber Monday, up 6.1 percent from 2023.\u00a0<\/p>\n

For the full five-day period from Thursday through Monday, consumers are expected to spend a total $40.6 billion online, up seven percent from last year, Adobe said.\u00a0<\/p>\n

jul\/bbk\/md<\/p>\n

<\/p>\n

The high spending totals were the result not of price inflation but of rising demand<\/p>\n

-ROBERTO SCHMIDT
<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

American consumers spent a record $10.8 billion online during “Black Friday” promotions, with many using…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23812],"tags":[],"class_list":["post-427175","post","type-post","status-publish","format-standard","hentry","category-national"],"_links":{"self":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/427175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/comments?post=427175"}],"version-history":[{"count":0,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/posts\/427175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/media?parent=427175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/categories?post=427175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saipantribune.com\/index.php\/wp-json\/wp\/v2\/tags?post=427175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}