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Japan’s Sweet magazine preps Marianas coverage
A beach in Chalan Kanoa, Saipan, makes a picture-perfect scene for Japan’s Sweet magazine on Dec. 2, 2017. The magazine is scheduled to feature The Marianas in its February 2018 issue. (Contributed Photo)
Japanese magazine Sweet was in The Marianas on Dec. 1-4, 2017, to discover the sweetest photo locations and attractions of this resort destination.
Sweet magazine models hike to Forbidden Island with Marianas Trekking on Dec. 3, 2017. The magazine is scheduled to feature The Marianas in its February 2018 issue. (Contributed Photo)
The magazine is scheduled to feature Marianas’ beaches, hotels, activities, shopping and food in nearly 300,000 copies of its February 2018 issue targeting trend-following women in their 20s and 30s.
“Young office workers are still one of the largest source markets for The Marianas in Japan, so the upcoming article of Sweet magazine is both targeted and timely,” said MVA managing director Christopher A. Concepcion. “Based on our visitor exit surveys, about half of our Japanese visitors purchase their travel tickets one or two months in advance, so this February coverage also aims to increase bookings during the traditionally low travel season between Lunar New Year and summer.”
Japan’s Sweet magazine captures the offerings of The Shack and other Saipan eateries during their familiarization tour of The Marianas on Dec. 1-4, 2017. (Contributed Photo)
Shopping sites to be featured include T Galleria, I Love Saipan, and Joeten Hafadai Shopping Center. Culinary sweets and more discovered at Swirls, Herman’s Bakery, The Shack, Loco & Taco, and Surf Club Saipan. Activities included stand up paddling with Seawind Ocean Marine Sports Club, trekking and snorkeling at Forbidden Island with Marianas Trekking, and stargazing with Saipan Sea Ventures. Other featured sites were Paupau Beach, Micro Beach, Sugar Dock, and Ladder Beach.
The group lodged at Hyatt Regency Saipan. The Marianas will receive an estimated $18,000 in ad exposure through the media tour. (PR)
