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A quick analysis of NMC
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Posted on Apr 03 2006
The following is a SWOT analysis of NMC and a few recommendations. This is an analysis used by many business professionals. SWOT stands for strengths, weaknesses, opportunities, and threats.
Strengths:
-NMC is the only college on Saipan.
-NMC offers a variety of majors for associate degrees.
-The local government pays for many of the students attending the college.
-Employees feel like a family.
-Enrollment is increasing as the population expands.
-Credits are transferable to other U.S. colleges.
-It is closer to Asia than other U.S. schools
Weaknesses:
-Too dependent on local government.
-Decrease in funding for current fiscal year.
-Limited selection of majors for bachelor and master degrees.
-Majority of buildings and facilities are poor.
Opportunities:
-Increase the number of foreign students to raise revenue.
-Offer more majors for bachelor’s and master’s degrees.
-More recruiting at public and private high schools.
Threats:
-Other U.S. colleges or universities that offer more degrees.
-Decline in enrollment due to increase in tuition price.
-Layoffs as a result of decrease in funding.
I recommend that the college try to attract more foreign students so that it could increase its revenue since foreign students pay about three times more than resident students. Many foreigners are willing to attend schools in the United States so that they could receive a U.S. education. NMC can sell itself better to foreigners than other parts of the United States since it controls its own immigration, which makes it easier for foreigners to enter, and since its location is right near Asia. This could allow the college to raise funds and be less dependent on the government. The revenue generated could also allow it to later offer more types of degrees and majors. The revenue could also allow it to renovate and expand the current campus, therefore it would not need an additional campus on Saipan.
The 40-percent increase in tuition could result in a decrease in enrollment figures. I believe that an increase of 40 percent is too much. A 10-15 percent increase is probably more reasonable.
Jesse Torres
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