The Marianas goes global with National Geographic

The Marianas Visitors Authority is taking The Marianas global with one of the most iconic brands in the world, National Geographic.

Full-page ads featuring Saipan, Tinian, and Rota are being placed in the October, November, and December 2023 print and digital issues of the award-winning National Geographic Traveller (UK). The magazine “seeks to extol great storytelling, authentic travel experiences and ‘you-are-there’ photography, with insightful information to help would-be explorers travel widely and safely. It aims to inspire those who are passionate about experiencing the world, championing sustainable travel and celebrating journeys with a local and cultural perspective.”

The publication has 25,000 subscribers for its printed version with a total readership view of approximately 120,000 per issue. Additionally, the digital version has 600,000 downloads of the National Geographic Traveller mobile app that allows consumers to have direct access to view each issue published.

“The MVA is engaging the worldwide travelling community and spreading The Marianas name globally, and National Geographic Traveller (UK) is a very reputable and cost-effective way to do so,” said MVA managing director Christopher A. Concepcion. “Promoting our destination through this global platform will not only spread awareness of The Marianas destination in the European market, but also to avid and FIT travelers all throughout the world to consider The Marianas as their next destination to travel. The first issue is already being circulated, and we’re seeing traffic being driven to our website and even phone calls to our office in just the first few days.”

The ads are embedded with a QR code leading to the official MVA website in English, allowing the tourism office to track the number of visits to the website generated by the ads. The first ad features the azure waters of Saipan’s award-winning Managaha, the most visited tourist site in The Marianas.

National Geographic Traveller (UK) was named Best Consumer Travel Magazine at the British Travel Awards 2014, 2015, 2017, and 2019. The advertising campaign is federally funded under the Community Development Block Grant-Disaster Recovery. (PR)