Saipan DataCom launches dotMP platform

Saipan DataCom, Inc. has launched dotMP, a complete Mobile Internet Content Platform that combines the newly available “.mp” Internet top-level domain (TLD) with a suite of mobile content publishing tools that provides .mp domain name owners with both their own unique mobile Internet address and a their own hosted mobile Internet site.

Sunrise registration of .mp domain names and accompanying dotMP mobile sites will be open to registered trademark holders until midnight PST Nov. 14, 2004 at http://www.sunrise.mp. Open registration for .mp domains and dotMP mobile sites will begin Nov. 15, 2004.

The previously unavailable .mp extension is the only existing TLD dedicated solely as the premiere address for mobile Internet sites. All .mp second-level domains (http://acmehats.mp, for example) display properly on mobile phones. dotMP solves the two fundamental problems that have plagued the mobile Internet by providing a readily recognizable mobile address and by automatically delivering properly formatted content for display on mobile phones. Users will easily equate .mp with the mobile Internet since “mp” is synonymous with “mobile phone”.

“With dotMP CS (Commercial Site), businesses and marketers can now focus on creating compelling mobile content instead of the technology involved with its delivery,” said Gib Bintliff, Saipan DataCom President during the CTIA Wireless I.T. & Entertainment 2004 conference. “The inclusive domain and mobile content publishing package offered by dotMP is the complete solution for creating and maintaining a mobile site.”

Each unique dotMP CS mobile site is hosted by Saipan DataCom, Inc. in alliance with SystemMetrics and Equinix. dotMP mobile sites are instantly generated at the conclusion of the domain name registration process and are immediately available for configuration and content input. dotMP employs a proprietary device detection system ensuring “Universal Mobile Content” or proper formatting and display of content on mobile phones and wireless devices around the world. The device detection system automatically recognizes the device requesting a dotMP mobile site and delivers content properly formatted for that particular device.

Many trademark holders have engaged in defensive registrations of newly available TLDs. “Defensive registrations are cost effective and smart,” according to Bintliff. “Stopping there would be a missed opportunity, dotMP is not about brand protection—it’s about brand projection. Each dotMP CS (Commercial Site) enables companies to build community and form direct mobile relationships with consumers, receive real-time mobile feedback for mobile users and to enhance brand loyalty.”

While dotMP CS serves as a marketing and CRM tool for business, dotMP PS (Personal Site) provides consumers with a platform for self-expression, sharing and community and fun. Customers get their own unique Internet addresses and their own fully hosted Web and mobile sites (see http://ai.mp). dotMP PS includes numerous features including personalized Web-based Email, a blog feature and direct photo uploads from camera phones.

Saipan DataCom, Inc. is a Commonwealth of the Northern Mariana Islands corporation. The CNMI is a US commonwealth and .mp is the CNMI’s country-code TLD. The company has been the administrator and registry for the .mp TLD since 1996. The .mp TLD was purposely held off the market while the Internet and mobile phone market sectors merged.

The .mp TLD should not be confused with Nokia, Microsoft, Samsung, and Vodafone’s proposed mTLD Alliance .mobi TLD currently being reviewed by ICANN. Unlike the proposed .mobi TLD, the .mp TLD is fully sanctioned by ICANN and available now. (PR Newswire)