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Japan media visits Guam
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Posted on Apr 14 2006
HAGÅTÑA, Guam—Continental Micronesia, along with Hilton Guam Resort and Spa and the Guam Visitors Bureau, sponsored 11 media reporters from Japan to Guam on April 12 for a four-day familiarization trip.
The reporters represent five consumer media organizations in Japan: SEVEN HILLS, Hanako, DIME, Ocean Life, and Golf Try.
The airline provided complimentary airfare to promote the airline’s convenient network to Guam from Japan’s eight cities.
“Through this media trip, we expect nationwide media exposure worth more than $100,000 value. We are very excited and more than happy to support this media trip to further promote Guam as an excellent leisure destination for various segments of consumers in Japan,” said Koji Nagata, director of Corporate Communications-Asia/Pacific.
The demographic these national magazines reach range from office ladies, golfers, business professionals in their 30s, and high-end consumers in their 50s.
Continental Airlines is the world’s sixth-largest airline. Continental, together with Continental Express and Continental Connection, has more than 3,100 daily departures throughout the Americas, Europe and Asia, serving 151 domestic and 133 international destinations – more than any other carrier in the world. More than 400 additional points are served via SkyTeam alliance airlines. With 42,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 61 million passengers per year. Continental consistently earns awards and critical acclaim for both its operation and its corporate culture.
For the third consecutive year, FORTUNE magazine named Continental the No. 1 Most Admired Global Airline on its 2006 list of Most Admired Global Companies. Continental was also named the No. 1 airline on the publication’s 2006 America’s Most Admired airline industry list. For more company information, visit continental.com. (PR)
