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Continental promotes Guam in Japan
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Posted on Oct 18 2006
HAGÅTÑA, Guam—Through a marketing partnership with Yamada Denki, Japan’s largest electronics retailer, Continental Micronesia launched a Japan-wide campaign and raffled 50 tickets to Guam today to promote leisure travel to Guam from the eight cities the airline serves in Japan. Yamada Denki is the largest electronics retailer by revenue with shops in 47 prefectures in Japan. It is comparable to Best Buy in the U.S.
Continental marketed its Guam destination through the retail shop’s 27 million sales inserts, which were distributed in 60 newspapers across Japan throughout August and September. “This campaign is a fine example of Continental using relationships to build media coverage for Guam that neither Continental or GVB could afford on their own,” said Continental Micronesia staff vice president for sales and marketing Wally Dias. As a result of the campaign, the airline received approximately 200,000 responses from customers for free tickets to Guam.
Continental Micronesia gave away yesterday 50 free tickets by lottery to consumers who made purchases in Yamada Denki in September. Consumers who spent more than ¥50,000 or $420 received a ¥5,000 or $40 discount off Continental Holidays packages to Guam. Yamada Denki, in 2005, became the industry leader of home appliance retail, both in name and reality, by becoming the first domestic volume retailer to achieve a store network in every 47 prefectures and realizing one trillion Yen net sales.
“Guam will benefit greatly from the exposure in the newspapers, on the Yamada web site, and in the stores,” said Continental Micronesia Japan managing director, Charles Duncan.
Bookings for April and May rose from all eight cities that Continental Micronesia serves—Sapporo, Sendai, Niigata, Tokyo, Nagoya, Okayama, Hiroshima, and Fukuoka—through its 56 weekly flights. During the same period in 2005, the airline had 36,811 bookings. This year, bookings for the same period are 41,212. Hiroshima had the largest increase in bookings at 43 percent from 2005.
Continental Micronesia is headquartered in Guam and operates a Pacific hub from the A.B. Won Pat International Airport. For more company information, visit continental.com. (PR)
