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Tama Plaza Tokyu features CNMI
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Posted on May 25 2008
The annual “Mid Summer Campaign” will be held at the Tama Plaza Tokyu Shopping Mall on June 20 – July 1. The mall is located in the suburbs of Tokyo. This campaign is designed to attract shoppers for summer clothes and merchandises for the season.
The beautiful island of Saipan will serve as the backdrop for all the collateral produced for this campaign. There are 370,000 pamphlets and 1,364 posters being designed. This collateral will be distributed via newspapers and posters in subways, train stations and in the shopping mall. The pamphlet will also be uploaded to the mall website www.tama-plaza.com. The target audience for this campaign is females in their late 30s to 40s. The total value of this exposure is US$61,400.
A total of nine crew were in the CNMI to film for this upcoming promotion. They spent four days shooting in various locations around the island. MVA would like to thank Mariana Resort & Spa for their generous support in this endeavor.
“Once again, we are pleased to be featured in the Tokyo market,” said MVA managing director Perry Tenorio. “With the additional air seats heading to the CNMI out of Tokyo in the coming months, this campaign will allow us to create more awareness of the CNMI as the outbound Japanese travelers make their travel plans.” [B][I](MVA)[/I][/B]
