PTI rebrands as IT&E; unifies brand for NMI, Guam

Beginning today, CNMI residents will see a new look but a familiar name when driving by the PTI offices in Chalan LauLau and Garapan as PTI will now be known as IT&E. All products and services will remain unchanged except for the new brand name.

“IT&E and PTI are now one company, and placing all of our telecommunications products and services under one brand is the right thing to do for our customers,” said Ricky Delgado, president and CEO of IT&E. “We want our island residents to know that no matter where they are in the Marianas, IT&E is here for them.”

Just as with PTI, the main color of the IT&E logo is blue, symbolizing the company’s continued commitment to the local CNMI community. The blue button, in which the name IT&E is inscribed is about the sleek, clean and progressive image of technology. The brushed silver frame symbolizes a window to the future and the fact that IT&E will constantly bring the latest technology to its customers. It is classic and simple, rendered in a manner that also reflects the company’s corporate tradition.

Also unveiled was IT&E’s new tagline, “Life in Motion”.

“It was chosen because of the constant advancement in technology that allows people to do more than ever from their home, office or on the go,” said Larry Knecht, executive vice-president and CFO of IT&E. “The tagline ‘Life in Motion’ means that as a company we recognize our customers’ need to communicate in an ever-increasing variety of ways and places.”

EVDO technology and Mobile Broadband service are just two of the innovations that IT&E and the PTI group of companies have brought to the region in the last several months.

“Introducing new products and making the world’s finest high speed mobile broadband technology immediately accessible in the CNMI and Guam is in keeping with the IT&E tradition that started three decades ago,” Knecht said.

IT&E’s EVDO high speed network is the same used by U.S. telecom giants Verizon Wireless and Sprint, who have well over half of the US wireless market. IT&E is the only wireless carrier with high speed wireless coverage and 100 percent network redundancy in the CNMI and Guam.

When asked why the IT&E name was chosen over PTI, Delgado shared that the IT&E brand name is close to 30 years old with a strong market presence in the both the CNMI and Guam. “PTI is a little over three years old with limited exposure in Guam. We felt that there was a great deal of value to the IT&E brand since they were instrumental in bringing affordable and reliable communications to our region, they have a long track record of supporting the local community, and are well known to all the customers we serve.”

“PTI is still very much alive”, said Delgado. PTI will continue to be very active in the prepaid long distance card market in the region,” he added. “PTI is known for offering quality products and services and will continue to be a part of the business landscape in the Marianas and beyond.”

IT&E is also updating their offices in Tinian and Rota with the same interactive wireless displays found in the CNMI and Guam that allow customer a chance to try a device prior to purchase. The new brand look and feel will also be a part of the improvements that are in progress.

With over 75,000 total subscribers on Saipan, Tinian, Rota and Guam, the PTI Group of Companies of which IT&E is a part, is the largest telecommunications company in the Marianas. [B][I](PR)[/I][/B]