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Communication, media response trainer speaks at Rotary meeting
A lecturer on crisis communication and media response training spoke at the Rotary Club of Saipan’s weekly meeting at the Hyatt Regency Saipan yesterday.
Richard Brundage, president of Center for Advanced Media Studies, taught Rotary members the secret in communicating.
Richard Brundage
According to Brundage, it all boils down to speaking from the heart.
Asked about how to effectively communicate and respond to members of the community after suffering from typhoon damages as is the usual disaster experienced on island, Brundage said one has to be able to establish empathy right away.
“You must establish empathy within the first 10 seconds of any response or don’t even bother going any further,” Brundage said, emphasizing its importance.
“The only way to do that is from the heart,” he added.
Brundage, who has been living on the island since 2005, is recognized as a premiere crisis communications and media response trainer and has been doing it for 30 years. He also trains new U.S. ambassadors. Prior to that, he worked in the radio and television industry and is an award-winning TV director and news anchor.
He is the author of the book “The Heart in Communicating” which he mostly wrote here in Saipan and was published in 2005.
It tells Brundage’s journey from journalism to being a lecturer and communications expert.
“What started as a way of helping people relax in front of my network cameras turned into a ministry of reconnecting people with their hearts when they talk and nothing’s more important than that,” he said.
