Many firsts that is bound to change the way the CNMI celebrates its the festivities happened during the 2016 CNMI Liberation Day Festivities. This year, Dr. Hu Bo and his team at Skywalker Communications Group introduced online live broadcasting on two of the world’s largest and most used platforms, YouTube and Facebook. Allowing the residents of the CNMI as well as those abroad to participate with families and friends at the festival grounds via the World Wide Web.
The CNMI has one of the highest military recruit rates per capita in the Untied States, along with Guam and American Samoa. For this reason, the Skywalker Communications managing director made it their goal to ensure the broadcasts of the CNMI Liberation Day Festivities goes live on the Internet.
“Many sons and daughters, mothers and fathers, friends and family members of the CNMI live abroad doing service for the country and fight for Freedom. Having had the opportunity to spend some time with our Liberation Day Volunteer Program leader, Randy Johnson, a injured veteran, it became apparent to the Skywalker Communications team that many of those in the military, whether active, reserve, or veteran, tend to remain in the contiguous United States or other parts of the world. A large percentage of them have not had the privilege of celebrating one of the most important days that honor their services and their commitment to their peoples and country. In our attempt to honor them as well as this year’s theme, ‘Our Islands Our Heritage’ we wanted to make sure they are part of the celebration, thus leaving no one behind,” said Leonard Leon, Skywalker Communications art director
On the 4th of July, the turnout for the live broadcast was more than a success as evident by the number of live broadcast viewers, page likes, video likes, comments, shares, tags, and more.
Within the past seven days alone, the CNMI Liberation Festivities Facebook page has had an explosive impact with:
-36,068 views on live broadcasts.
-42,775 new interactions by visitors to the page.
-39,229 additional Facebook users reached
-Over 250 new likes for the page
A large number of CNMI diaspora residents tagged friends and family members living locally and abroad, ensuring they witness the parade unfold. This ability is an innovative collaboration by Skywalker Communications and IT&E Saipan that has revolutionized the Liberation Day Festivities and marketing strategies in the CNMI.
One of the great advantages of the social media live broadcast by Skywalker Communications is the interaction between the viewers. A viewer with the Facebook name Nizelynn Teregeyo Masayos commented with excitement; “Ah! I see my ssterrr!”
Jacqueline Tudela Apatang Rogers said, “Miss home wish i could bring my family to see our culture thanks for posting this.”
Others like Joaquin Tenorio Sablan, one of the hundreds of viewers who tuned in from the U.S. commented, “Happy Liberation Day CNMI!!! from Vancouver WA.” And joining in on the announcements of their current locations resulting in an extensive and diverse list of locales from Hawaii, North Carolina, and Washington, D.C., Utah, California, and many other states with viewers thanking organizers for “a chance to see home again.”
For those who missed the chance to watch the live broadcasts, Skywalker Communications has uploaded the videos onto the Facebook page, CNMI Liberation Day Festival and the Skywalker Communications official channel on Youtube.
“The CNMI can expect a lot more innovative ideas, pioneering marketing strategies, and fresh perspectives from Skywalker,” Etti Ahmed, social media campaign manager at Skywalker Communications.
Sophia Alvarez, account director for Skywalker Communications states, “Skywalker Communications Group has years of experience in media hybridization in China with television, newspaper, magazines, and social media platforms such as QQ (China’s advance version of Facebook), WeChat (China’s advance version of WhatsApp), Youku (China’s advance version of YouTube), and many others.”