Celebrate 1st-class beauty with DFS event


Professional make-up artist Gabby Mishikawa gives a make-up application demonstration to a customer. (Bea Cabrera)

There were demos by make-up artists from MAC, Dior, and Chanel.

Raffle prizes were given away to lucky customers.

Special promotions on beauty products were offered.

And all customers got free lemonade and cookies.

Welcome to the Lips, Lashes and Lemonade event of T Galleria, the fourth year that DFS Saipan celebrated its First Class Beauty campaign.

Held last Aug. 18 and 19, the event was intended to celebrate beauty and share it with the public and all travelers who visit Saipan, said Jamika Reyes Taijeron, promotions manager of DFS Group Ltd.

“There were two setups for the beauty demonstrations. One was in front of the store where we are focused on Dior and Chanel lip colors, considered the top brands for make-up, and another one in front of the MAC store, where we did lash and lip demonstrations,” Taijeron said.

DFS Saipan started off with a model to begin the demonstration.

After that, people were called to a free sit-down demonstration and one-on-one treatment with a beauty advisor.

The First Class Beauty Campaign is ongoing for the whole month of August on Saipan and over 20 DFS and T Galleria by DFS stores worldwide.

According to Taijeron, the campaign hopes to bring together travelers and an array of special in-store First Class Beauty experiences and exclusive products.

“First Class Beauty is a global event that DFS has and the aim is to celebrate beauty in first-class style. So everything is elevated this month. All our special offers and services are given first-class treatment. We have both high-end and accessible price points.”

“We target both women and men in this campaign. The biggest market are the women because of the make-up, skincare, and fragrance, but we also have many products for men. A lot of men are becoming conscious about their skin so there are a lot of skin products and fragrance for men,” she added.

Since February this year, DFS Saipan has had its lowest price guaranteed promo where they showcase all price points, from opening level to luxury price points.

“Currently, we are having the lowest price guaranteed on select products. What that means is, for every brand, there are selected products where we guarantee the lowest price. If a customer finds a lower price than what we offer and show us proof, then we match the price,” Taijeron said.

“Since we started, we’ve been getting good feedback from both locals and tourists. This gives our customers the best value,” she added.

Bea Cabrera

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