DFS brings back ‘beauty campaign’

Posted on Aug 09 2019


DFS Group, a leading luxury travel retailer, will bring the best of beauty to traveling customers again this August with its 6th Annual First Class Beauty campaign.

A total of 25 DFS and T Galleria by DFS stores will offer beauty treats, featuring exclusive products and exciting experiences from more than 40 brands.

This year’s edition of the campaign, themed “Your One-Stop Beauty Destination,” will offer a curated selection of brands offering an assortment of make-up, skincare, and fragrance products grouped into three beauty moods: City Nights, Beach Getaway, and Nature Escapes.

First Class Beauty 2019 represents an array of makeup, skincare and fragrances for seasoned travelers. As with previous First Class Beauty campaigns, these products will be brought to life in DFS stores worldwide through a localized calendar of experiences. From Aug. 1 to 31, participating stores will host a series of activities.

“With the discerning traveler at the heart of all we do, we have put all our efforts into developing experiences and products that respond to their needs with creativity and flair,” said Christophe Marque, senior vice president of Beauty, DFS Group. “We are immensely proud to partner with more brands than ever before to create these exclusive pop ups, all dedicated to first-class beauty.”

Experience First Class Beauty at DFS this summer. From city nights to a beach getaway or a natural escape—we’ve got you covered! Shop and enjoy exclusive offers, complimentary makeovers, photo opportunities, and much more. (PR)

Press Release
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