Docomo gives away glow sticks in Halloween campaign


TAMUNING, Guam—For the 11th year, Docomo Pacific will be having its “Be Seen, Be Safe” Halloween campaign on Guam and in the CNMI.

The annual campaign aims at keeping children safe this Halloween through the free distribution of 25,000 glow sticks starting Oct. 27.

The “Be Seen, Be Safe” campaign started in Guam in 2006 and on Saipan a few years later, together with the Guam Police Department, to ensure the safety of kids trick-or-treating on Halloween night.

Docomo Pacific is partnering up with Calvo’s SelectCare, Mobil Oil Guam, and JV International Safety Equipment to make the “Be Seen, Be Safe” campaign grow and help thousands of children experience a safer Halloween.

Distribution of glow sticks will start on Friday, Oct. 27, to Tuesday, Oct. 31, while supplies last.

The following locations will distribute one glow stick, per child:
• All Docomo Pacific stores (in Guam and on Saipan, Tinian, and Rota);
• GPD precincts in Agat, Hagatna, Dededo, and Tamuning;
• Mobil service stations in Yona, Ysengsong, East Hagatna, and Agat;
• Calvo’s SelectCare (in Guam and on Saipan); and
• JV International Safety Equipment Co.

The “Be Seen, Be Safe” Halloween campaign is a public-private partnership between Docomo Pacific and the Guam Police Department.

This program has given GPD a “front and center” opportunity to meet the children (and adults) who plan to enjoy Halloween in a safe and courteous manner by using the glow sticks while walking about in the dark. The glow sticks effectively alert motorists to trick-or-treaters and other pedestrians in the area. When would-be trick-or-treaters visit precincts for their glow sticks, GPD personnel get the privilege of engaging in safe practices discussions with them and/or their adult supervisors.

“We can’t thank Docomo Pacific enough for their persistence in helping us keep Guam’s streets safe on the busiest night for pedestrian traffic and movement,” said GPD chief JI Cruz

Thomas Higa, Docomo Pacific’s chief commercial officer, said, “Halloween is an exciting and festive time of the year for children of all ages. We’re delighted to see the ‘Be Seen, Be Safe’ campaign grow over the years in Guam and the CNMI to help ensure kids are having fun while trick-or-treating and visible throughout the community.

As with any costume accessories, Docomo Pacific recommends that glow sticks be loosely fastened to a child’s wrist, trick-or-treat bag or costume and not be hung around a child’s neck. (PR)

Press Release
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