Lt. Gov. Victor B. Hocog was the featured speaker at the 3rd Annual Conference on International Tourism Communication at the Boao Convention Center on the island of Hainan, China.
Speaking to representatives of over 30 countries and over 1,000 tourism industry stakeholders, Hocog spoke about the positive impact that strategic social media and professional marketing are having on the CNMI’s rapidly developing tourism industry.
He also touched on the CNMI’s recovery efforts after Super Typhoon Yutu and highlighted the importance of what is termed as “destination reputation management,” so that all source markets are kept up to date.
Hocog appealed to Chinese tourism industry experts to keep supporting and promoting the Northern Marianas as a unique island resort destination. The goal is to offer tourists a heightened personal traveling experience of the CNMI’s indigenous culture, heritage, traditional culinary delicacies, music and dance performances, arts and handicrafts, and history.
At the end of the forum, Hocog was interviewed by several Chinese media outlets.
The promotional video of “My Marianas” that was produced by the MVA China team was also awarded the “China – Annual Culture & Tourism Integrated Marketing Award.” This video is one of many tools that has propelled the CNMI to the top 5 island resort destinations for Chinese outbound travelers.
Also gracing the conference were Federated States of Micronesia ambassador to China Carlson Apis, social media experts Deirdre Campbell for USA and Canada, Damian Cook from Australia, Raymond Kim from South Korea, and Kazuhiko Hayami from Japan. (PR)