HARMON, Guam—IT&E announced Wednesday it will be embarking on a new journey with changes to its branding. The new branding includes an updated tagline and redesigned visual identity.
With “Explore Your World” as its new tagline, IT&E encourages consumers to use technology to live their best life by discovering, or rediscovering, the extraordinary in everyday life.
This call to action is highlighted by a visual identity that encourages customers to explore their surroundings. The new IT&E visual identity also features a modern interpretation of the latte stone to signify the shared culture of Guam and the Marianas.
The IT&E logo and signature blue color remain the same. Jim Oehlerking, CEO of IT&E, said: “The new brand re-energizes our image and at the same time reinforces our continued commitment to the community and our core values. From here, the public can look forward to future projects we have planned that will improve customer experience and bring the most advanced technology to Guam.
Along with a new tagline and visual identity, IT&E is introducing new products. The new device payment plan allows the cost of a device to be paid across three or six easy monthly installments.
Unlimited 4G LTE data is now a permanent offering. The unlimited plan, called Freedom, is complemented by Guam’s only stack-able unlimited plan, called Freedom+. Customers can now add as many as two lines to a current or new unlimited plan for just $50 a month for each line.
“We’ve always worked to develop offerings that make devices and services accessible, from our student plan to our wide selection of postpaid and prepaid plans,” said Angela Rosario, director of marketing and product development at IT&E. “We’re delivering the connections that matter by putting devices in people’s hands and giving them the ability to share, stream, call and text without limits.”
To celebrate the launch of IT&E’s new brand, local rock-reggae band The John Dank Show composed an original song, Explore Your World, which expresses the spirit of fun and exploration.
“We’re really proud to bring Explore Your World to the community. The tagline, imagery and song come together to create an exciting message and experience that can only be found at IT&E,” said Danny Daniel, senior manager of brand and public relations at IT&E.
The re-branding falls on the 10th anniversary of PTI Pacifica Inc.’s purchase of IT&E Overseas Inc. in 2008. Today, IT&E serves more than 90,000 subscribers in Guam and the CNMI. (PR)