The artistic abilities of IT&E’s marketing team have won the national recognition of the Competitive Carriers Association, an association for competitive wireless providers and stakeholders across the United States.
IT&E’s print advertisement for the IT&E Song Challenge is the winner of the Print Advertising (Carrier) category of the CCA’s Excellence In Marketing Awards.
“We’re honored to be recognized by the Competitive Carriers Association for the great work our team does every day,” said Jay Shedd, senior director of Sales, Marketing and Customer Service at IT&E. “This is a reflection of our mission to create marketing materials and messaging that connect with our community on every level.”
Winners were selected by CCA members in recognition of bold new ideas and creative marketing campaigns in telecommunications. CCA members submitted their entries earlier this year, and the winners were announced online on April 1.
Artwork for the winning advertisement was created by IT&E graphic designer Ed Valencia, who worked under the leadership of Angela Rosario, director of Product and Marketing; the creative direction of Rubyjane Buhain-Redila, manager of Brand and PR; and with the support of the IT&E marketing team. The advertisement launched IT&E’s invitation to musicians and residents of Guam and the CNMI to create a theme song for the company.
Displayed on the advertisement are the IT&E Song Challenge logo, also designed by Ed Valencia, and an empty stage highlighted with design elements that encourage musicians to imagine themselves as superstars. (PR)