The Tourism Authority of Kiribati celebrated World Tourism Day last Sept. 27 with the theme “Tourism Through Inclusive Growth” by unveiling its Tourism Restart Program in Betio, South Tarawa.
The event was attended by government ministers, secretaries, members of the diplomatic corps, tourism operators, non-government organisations, and civil society representatives from Tarawa and Kiritimati.
TAK chief executive officer Petero Manufolau shared the organisation’s tourism restart program framework, which aims to determine, clarify, and communicate what conditions and protocols will be needed to be adhered to for international travel to Kiribati. The program also intends to prepare Kiribati tourism operators for the resumption of international travel through health, business, and marketing support.
In his presentation, Manufolau highlighted the four main components of the tourism resumption framework, which includes COVID-19 safety protocols, the 2021–2023 digital marketing strategy, the revised Mauri Mark Tourism Accreditation Program, and the 2021–2036 Kiribati Sustainable Tourism Development Policy Framework.
Minister of Information, Communication, Transport & Tourism Development Tekeeua Tarati acknowledged TAK’s work over the past 18 months, in particular the efforts to develop and grow the domestic tourism market in Kiribati, and the development of the COVID-19 tourism safe protocols. (PR)