The Marianas Visitors Authority and Hotel Association of the Northern Mariana Islands hosted the 2017 TripAdvisor Workshop for members on Oct. 24, 2017, at Kensington Hotel Saipan, providing training on how to leverage TripAdvisor for international sales and marketing.
The morning session covered practical tips and step-by-step tutorials of how to use free tools available on TripAdvisor to promote businesses, manage reviews and drive direct bookings.
In the afternoon, there were three breakout sessions targeting hospitality, restaurants, and optional tours.
Members were able to pick and choose the most relevant session to attend.
The workshop was presented by Gary Cheng, TripAdvisor sales manager for destination marketing organizations, North Asia.
“Having an online presence and managing the customer experience online is a must in today’s market,” said MVA managing director Christopher A. Concepcion. “Also, participants learned about the destination marketing campaign TripAdvisor has launched with the Marianas Visitors Authority in Japan, China and Korea and how industry members can benefit from it. It’s critical that industry stakeholders realize that their online presence, whether negative or positive, directly affects the image and reputation of the Marianas so this workshop will help them manage that presence for their own benefit and the benefit of the entire CNMI.”
To get the most out of this workshop, attendees were encouraged to bring their fully-charged laptops to access TripAdvisor.
“HANMI and MVA are pleased to join together in hosting this hands-on workshop for our respective members,” said MVA and HANMI chair Gloria Cavanagh, who welcomed attendees. “By offering practical tips on how to maintain and manage our hotels’ TripAdvisor presence and reputation internationally, we can better ensure a satisfactory visit for every customer.”
This workshop was free for MVA and HANMI members. (MVA)