The Marianas Visitors Authority joined Brand USA last month to participate in the China International Travel Mart, the largest professional travel mart in Asia.
Hundreds of thousands of industry and media reps and consumers attended the event held on Nov. 19-21, 2014, in Shanghai. The MVA distributed information and brochures at their booth, which was highlighted by indigenous Carolinian cultural dancers and craft demonstrations.
“Our cultural performances were a big attraction at CITM, and of course, our status as a visa-free destination also makes the Northern Marianas very attractive to Chinese visitors,” said MVA marketing manager Bruce Bateman.
The MVA also conducted over 20 media interviews, including a live broadcast to 300-million viewers of CCTV’s China Discovery Channel. Other interviews were conducted with Global Times, China Travel Agent, sohu.com, CITM Daily, Hangzhou TV, Net Ease, Travel & Leisure, Marriage Group, Legal Evening News, TTG China, Travelling Scope, lotour.com, Travel + Leisure, Islands Traveler, FM 106.1 Beijing, sh.sina.com.cn, Travel Weekly China, and CCTV Explore. A captioned photo of the NMI cultural dancers was also prominently featured in the Shanghai Daily newspaper.
The MVA operates representative offices in Shanghai, Beijing, and Guangzhou. (MVA)