MVA launches digital ads at Japan train stations

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Posted on Jul 09 2019

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The Marianas Visitors Authority’s new digital display featuring The Marianas and promoting “Summer Vacation in Saipan” airs at JR Shinagawa Station in Tokyo on June 24-30, 2019. The station receives about 640,000 passengers daily. (MVA Photos)

On June 24, 2019, the Marianas Visitors Authority unveiled a new series of digital displays featuring The Marianas in several of Tokyo’s busiest train stations.

The “Summer Vacation in Saipan” slide show was featured the first week at JR Shinagawa Station, which receives about 640,000 passengers daily. The 15-second digital advertisements feature five iconic scenes from The Marianas, including Taga Beach, Rota Hole, Managaha, and Forbidden Island.

“In conjunction with the huge and stunning Marianas #30 Treasures backlit photos we have had at Shimbashi station in the heart of the business district of Shiodome, the new digital ads are intended to ramp up demand for The Marianas in anticipation of new direct flights by Skymark Airlines,” said MVA Marketing manager Thomas Kim. “Vivid images of some of our most popular sites aim to entice visitors to visit The Marianas this summer.”

The same ads were displayed on July 1-7, 2019, at Metro Shinjuku Station, which receives about 210,000 daily passengers, and Metro Roppongi Station, which receives about 118,000 daily passengers commuting near Roppongi Hills, one of the most fashionable areas in Tokyo. The MVA ads were exclusively featured at these two stations from 5am to midnight during their run. (MVA)

The Marianas Visitors Authority’s new digital advertisement featuring The Marianas airs at JR Shinagawa Station in Tokyo on June 4-30, 2019

The Marianas Visitors Authority’s new digital advertisement featuring The Marianas airs at Metro Shinjuku Station in Tokyo on July 1-7, 2019. Metro Roppongi Station receives about 118,000 daily passengers.

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