NMI gains $2.7M exposure value on Japan’s ‘Tabi Salad’
The Marianas was recently featured on one of Japan’s most popular and longest running television travel shows, “Tabi Salad,” bringing the destination an estimated $2.7 million in ad exposure value.
The program, produced by Asahi Broadcasting Co., was filmed as part of a destination awareness media promotion organized by the Marianas Visitors Authority in December 2022 to help attract more Japanese visitors to the destination.
“The MVA has had a number of projects with Tabi Salad through the years, and we welcome this extraordinary coverage reaching across the country,” said MVA acting managing director Judy C. Torres. “For all of the MVA’s destination awareness media promotions, we negotiate a tangible product, either a broadcast show, print coverage, or online content. We are grateful for this collaboration with Asahi TV.”
The broadcast highlighted the newly opened Crowne Resort Plaza Saipan in downtown Garapan. While on Saipan in December, the three-member film crew also covered Aqua Resort Club Saipan, Mariana Lighthouse, diving at Laulau Beach, Sabalu Market, Micro Beach, Mt. Carmel Cathedral, Sugar Dock, trekking to Bird Island Beach, a sunset beach barbecue, and more.
“Tabi Salad” introduces international and domestic destinations to its viewership each week. (MVA)