The Marianas Visitors Authority’s offshore marketing company for Japan is promoting the CNMI as a sport destination, where tourists can enjoy many sports activities year-round.
Speaking at the MVA membership meeting at Saipan World Resort’s Royal Taga Hall last week, Access Inc. president Takashi Ichikura said that they have been highlighting many sports events in the Marianas as part of their new marketing strategy for 2020.
With the CNMI marketed as a chain of sport islands, visitors can refresh their body and soul in the Marianas, said Ichikura.
He said they have been working with Sports Nippon, Japan’s premier sports newspaper, to package golf and other CNMI sports as travel packages. These include many of MVA’s annual sporting events such as Hell of the Marianas and Saipan Marathon.
Last Oct. 11, MVA placed new destination images promoting the CNMI as sport islands on a wall display at the Shimbashi station in Tokyo. The advertisement will run through Sept. 30, 2020.
Ichikura said they have also designed “Let’s Fly Saipan, New Saipan” logo. Using Skymark Airlines Inc.’s corporate colors, the logo symbolizes a rising sun that Ichikura said communicates that something new is happening in the CNMI.
Skymark’s announcement last Oct. 29 of direct flights starting Nov. 29 was placed in an advertorial in the Asahi newspaper.
Media influencers have also been invited to visit the CNMI.