The Guam Visitors Bureau hosted a special Håfa Adai Pledge Signing Ceremony to welcome Shop Guam e-Festival vendors to the program on Friday, Jan. 13, 2017, at the Sheraton Laguna Guam Resort in Tamuning.
The event featured remarks from GVB director of Global Marketing Pilar Laguana, GVB president and CEO Nathan Denight, and Sen. Dennis Rodriguez Jr., oversight chairman of the Committee on Tourism. The event also included a blessing ceremony and closing performance by Pa’a Taotao Tano’.
The annual Shop Guam e-Festival campaign features special promotions for dining, shopping, touring and cultural events. It is a unique way to explore Guam and to experience events during the festival.
“The Shop Guam e-Festival is not just for our visitors,” Laguana said. “It’s for every single citizen who lives here on Guam to enjoy.”
The Håfa Adai Pledge program is a cornerstone of the Guam Visitors Bureau’s local community branding campaign. Since its inception in 2009, the Håfa Adai Pledge program has grown steadily both in numbers of participants as well as the content of individual pledges. To date over 650 private businesses, government agencies, non-profits and other organizations have joined the Håfa Adai Pledge program. (GVB)