Skechers had a piece in Team NMI’s sports history, as the host country joined the parade of nations sporting the global lifestyle brand’s apparel during the opening ceremonies for the 2022 Northern Marianas Pacific Mini Games last weekend at the Oleai Sports Complex track oval.
Skechers provided the 124 NMI athletes and 27 officials track suits, parade shirts, shorts, socks, shoes, and caps for the sponsorship package amounting to around $80,000.
“Team NMI were thrilled when they opened their uniform packages to discover sleek fashionable attire in the latest styles. We were extra proud to march around the track in front of thousands of cheering fans at the opening of the Pacific Mini Games, knowing the distinctive uniforms made us visual standouts. For that, we thank Skechers for making us look awesome,” Team NMI chef de mission Bob Coldeen said.
The design of the Skechers-sponsored parade shirt and track suit tops of Team NMI came from local artist Pete Aldan. It featured the NMI iconic symbols like the sinahi (new moon), proa (sailing boat), and latte stones.
Team NMI is competing in the athletics, badminton, baseball, beach volleyball, gold, tennis, triathlon, va’a, and weightlifting events in the Mini Games from June 17 to 25. This is the first time that Team NMI, through the Northern Marianas Sports Association, has formed a partnership with a global brand.
Skechers, the comfort technology company, was born in Southern California in 1992. The company’s collections are available in over 180 countries and territories. In 2021, Skechers achieved a new full year sales milestone of $6.29 billion.
Since 2007, Skechers has been developing business in Asia through a joint venture with Luen Thai Enterprises. The joint venture footprints have expanded in 14 countries and regions in Asia, including Mainland China, Hong Kong SAR., Malaysia, Singapore, Thailand, South Korea and so on, with points of sales reaching 4,562. In 2021, the joint venture in Asia sold over a 55million products and reached $1.53 billion net revenue.
Skechers was awarded “Brand of the Future” by Socialone; “Company of the year” by Jiemian News; “Fastest Growing Company” by CBN DATA; Outstanding Brand Image Award” in China Finance Summit; “Best CSR Brand” in China Charity Festival; ” Top 10 Trend Brand” by Jiemian News; and “Best Kids Brand” by Cherry Award.
As a global lifestyle brand, Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. It is the company’s commitment to make comfort the primary objective in its research and development, and to lead the way in the pursuit of a more comfortable life for everyone. (PR)