United brings popular Japanese travel TV show to Guam

Show spends a week filming in Guam for two-part travel feature for Japanese viewers
Posted on Nov 05 2021


Guam resident Ayaka Yamaguchi, right, is filmed during an episode of Tabi Salad that was shot in Guam. (TABI SALAD)

GUAM—United Airlines, with the support of the Guam Visitors Bureau, welcomed the popular Japanese television show Tabi Salad to Guam in late October to feature luxury and eco-adventure experiences in a two-part travel feature.

The United PR team in Japan successfully persuaded Tabi Salad to feature Guam in anticipation of the resumption of outbound travel in Japan, a top travel source market for Guam for more than 50 years.

Guam will be featured on Nov. 6 and 13 throughout Japan.

Tabi Salad, which translates to “Travel Salad,” is a popular Saturday morning show that offers expanded domestic and international travel features for its viewers. Tabi Salad will run two 20-minute features about Guam on the Asahi Broadcasting Corp (TV Asahi) in Japan. The show airs from 8am to 9:30am on Saturdays and has an estimated viewership of five million.

Sam Shinohara, United’s managing director of Airport Operations for Asia-Pacific said, “We have a team in Japan dedicated to selling Guam, and they work year-round to market the island. Encouraging the popular Japanese TV show to capture what Guam has to offer is one way we support tourism. We saw this as an opportunity to get travelers in Guam’s primary source market excited about experiencing Guam again when restrictions ease.”

Tabi Salad’s contracted local director and his team worked in Guam for a week of filming, spending time in Tumon to capture nature, adventure, and luxury experiences. The crew also ventured underwater to highlight Guam’s world-class snorkeling and to other parts of the island to highlight eco-adventures that will be revealed beginning this Saturday.

Guam Visitors Bureau president and chief executive officer Carl T.C. Gutierrez said, “Japan is a very important market for Guam. With our marketing efforts, we are pleased to partner with United to share the safety protocols and attractions that are available during COVID. We look forward to welcoming travelers back as travel sentiments improve and restrictions ease. We also thank United for their daily flights between Tokyo and Guam and their continued commitment.”

“We are beginning to see restrictions ease, which is a very positive sign. We’ve never stopped servicing Japan, and United continues to provide daily service from Tokyo, Narita,” Shinohara added. “We will continue to dedicate resources to helping the Japan market
recover. Our fleet of airplanes is based here in Guam, and we are ready to add capacity as soon as restrictions in Japan are lifted.”

The two-part series on travel to Guam will air on Nov. 6 and 13 and has posted a preview on its website and Facebook page (@tabisalad). Tabi Salad also selected Guam resident, adventure blogger, and social media influencer (@guamingo), Ayaka Yamaguchi, as the show’s host.

“Tabi Salad did a fantastic job of capturing some of Guam’s best and the latest experiences to reintroduce travelers to the island, even suggesting how to enjoy Guam like a local,” Shinohara said. “We look forward to the exposure that the island will receive in Japan and thank GVB for partnering with us to ensure that the best of Guam was represented on screen.” (PR)

Press Release
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