More than a vacation, modern travelers and guests want an experience. Aqua Resort Club understands that and has come up with a strategy that highlights what they offer and makes them shine: #privateparadise.
And being surrounded by the natural beauty of Saipan, it was only natural to be simply inspired by that beauty, according to ARC general manager Kevin Tsurui. “Saipan is simply an island paradise,” he said.
Taking off from this inspiration, Tsurui said that Aqua Resort Club boasts of its private, relaxing, and romantic atmosphere. “It is very peaceful and an ideal retreat to escape the everyday stresses of city life,” he said.
That overarching goal to deliver the best service possible to each guest that enters the property guides their every action. “We hope our guests feel relaxed, refreshed and pampered every time they stay, dine, or visit us,” Tsurui said.
Recognizing the limited size of the resort compared to other hotels on Saipan, Tsurui said that Aqua Resort Club has a specific client base. Rather than trying to appeal to as many people as possible, they are more focused on catering to a niche market.
“We typically attract many honeymooners, retired couples, and small families,” he said. “Our rooms are in private clusters, and set in a quiet relaxing atmosphere.”
That means resort officials are able to interact more with the guests and ensure personalized service. “Our regulars know that they are treated like family when they come to Aqua Resort Club,” Tsurui said. “We offer personalized service, catering to each guests’ individual needs.”
That personalized service spills over to the Aqua Resort Club spa, which offers a wide range of massages and treatments, and the resort’s restaurants offer a variety of international cuisine.
Tsurui said they try to be active as much as possible in both the local and international community. That includes supporting local events and organizations, engaging in a lot of advertising, participating in international travel fairs, and frequent promotions in many international media outlets.
Aqua Resort Club also works closely with international agents and attend various international travel fairs in Japan, Korea, China, Hong Kong, etc.
Aqua Resort Club also knows that social media is an important tool to reach a wider range of market and has a presence on Facebook, Instagram, and TripAdvisor, among others. They also offer promotions for free drinks, coupons, etc., for following them on social media.
“That way, they always stay up to date with our future promotions and events. We hope they will share the information with their friends and family who will visit us in the future,” Tsurui added.