Genoveva’s introduces milk hair rebonding

If milk can nourish the skin, strengthen the bones, and promote overall wellness, why not use this nature’s protein-rich liquid to treat and moisturize the hair?

Thanks to the latest science breakthrough, beauty experts have now found the tool to best treat chemically damaged hair or hair that is dry, frizzy, and brittle.

RenRen Santos, manager and chief hair and make-up artist of Genoveva’s Hair Power in Garapan, says this latest technology in hair treatment is now available at the salon.

“I’m so happy to bring it here to Saipan. Instead of harsh chemicals, milk rebonding makes use of hair- and scalp-friendly additives,” said Santos, who just arrived from a 47-day hair and make-up seminar in Manila.

Milk rebonding, he said, was first launched in the Philippines way before it hit other cities in Asia such Hong Kong, Singapore, Japan, Korean, China and Taiwan.

“This is really amazing, I highly recommend this for treated or damaged hair, or colored hair. You know that some regular rebonding can’t be done on colored or bleached hair, but milk rebond can. Why? Because it restores the protein and heals the hair cuticle,” said Santos.

Milk Protein Straightening solution is made of 70 percent goat milk, plus hair- and scalp-friendly additives, and straightening formula. The milk solution is also infused with vitamins A, B, D, and E.

Santos said the process involved in milk rebonding is the same as regular hair rebonding; the only difference is that it uses milk treatment at the end of the process.

Hair rebonding is a meticulous process of hair treatment that takes five to six hours at Genoveva’s.

“It’s a real treat and you deserve it,” he said.

He said milk rebonding products are actually more expensive than the regular hair treatments but in view of the current economic situation, “the price will be the same as the [regular] hair rebonding.”

Santos, an award-winning hair and make-up artist, said he personally learned the latest technique during his visit to Manila. “I always want to learn new things. I want to be advanced so I keep on attending seminars. I’m doing this for our customers,” he said, adding that he also learned various new hair cutting techniques, as well as hair extension and other types of hair treatments.

Genoveva’s has also brought in a new hair and make-up expert. Cris Estalila, who himself has amassed awards in various hair and make-up competitions in the Philippines, arrived on island three months ago.

He used to work for Prive Salon, which caters to Manila’s elite, and a freelancer at Manila Peninsula’s in-house salon. Before this, he worked in the Kingdom of Saudi Arabia and became a personal hair stylist of Salamah Abdul-Azis, who he said is one of the wives of the late King Fahd.

He initially worked in a barbershop in Saudi Arabia in 1991 until he was hired by the member of the royal family in 1993, which then lasted for two years.

“I miss those days in the royal household. But then I became stuck in terms of learning new techniques because I just worked for one client. As an artist, there’s less challenge,” he said.

Both Santos and Estalilla have their own beauty salons in the Philippines, managed by their relatives.

Genoveva’s, located above Elegance Restaurant in Garapan, is open from 10am to 9pm.

To be better served, Santos advises customers to make appointment calls at 235-6378.

“We want people to feel comfortable,” he said.