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16 Korean travel agents head for NMI
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Posted on Jun 03 2008
Sixteen travel agents that sell the Northern Marianas products in Busan, Korea will be on Saipan and Tinian for a familiarization tour on June 8 – 12. Accompanying the group is a Marianas Visitors Authority Korea staff, one Asiana Airlines staff, one trade newspaper, one regional newspaper and one travel magazine, bringing the group total to 21.
MVA believes that this familiarization tour will give the travel agents a first-hand experience of the various attractions Northern Marianas has to offer. This will help them promote the destination better to the consumers in the southern part of Korea. This tour will also serve to strengthen MVA’s relationship with the travel agents from Busan whose partnership is becoming more important as the number of Korean tourists to the islands is growing quickly.
Earlier this year, MVA launched the “Busan Recovery Plan” which is aimed at boosting the number of tourists flying out of Busan. Besides the volume incentive promotion, MVA has hosted three road shows in the southern region in the cities of Busan and Daegu, is running the bus-shelter advertising campaign in Busan and is planning a series of consumer promotions for the region.
MVA acknowledged its participating members for their support. They include Aqua Resort Club, Palms Resort Saipan, Sandcastle, Mariana Resort & Spa, Tinian Dynasty Hotel and Casino, Pacific Islands Club, KTB and KTAS.
“We look forward to having the Busan agents on our islands,” said MVA managing director Perry Tenorio. “Korea continues to show double digit growth every month and it is our goal to see that trend continue.” [B][I](MVA)[/I][/B]
