Previous Story
Korea travel trade and media visit the Marianas
|
Posted on Mar 09 2005
Asiana Airlines representative from Seoul, Korea accompanied major travel agents in Korea for a familiarization tour to the CNMI.
Thirteen representatives from the travel trade industry that included Hana Tour, Mode Tour, Lotte Travel, Freedom Travel, Red Cap, Happy Tour, Hyundai Dream Tour, and SK Tourvis, together with travel industry players from the supporting land operator and hosting hotelier, visited the islands of Saipan and Tinian.
The representatives were given the opportunity to experience and review the activities in the Marianas that are offered to their visitors from Korea. The activities included golf, island tours and water sports.
“The familiarization tour provides travel agents more detailed information about the islands and enhances their knowledge. They are better equipped to promote and encourage their clients to choose the Marianas as their vacation or honeymoon destination,” said MVA managing director Vicky Benavente.
In addition to the travel trade visit, a group of seven media personnel also made the trip to gather information for upcoming news articles about the Marianas.
An estimated $75,000 worth of exposure will be garnered for the Marianas in South Korea.
A total combined circulation of more than 12 million copies distributed nationwide, the media familiarization tour was made up of representatives from daily newspapers such as Chosun Daily, Joongang Daily, Don-A Daily, Hankook Daily, Daily Zoom and the Metro.
The MVA members supported these groups by providing complimentary room accommodations, transportation, meals, optional tours and services to assist the MVA in its promotional efforts.
Members include the Saipan World Resort, Asiana Airlines, Koreana Tours Bureau, Korean Tour Association of Saipan, Tinian Dynasty Hotel and Casino, Lao Lao Bay Golf Resort, Jaemin Tours, Rakuen Restaurant, Tony Roma’s, and the Pacific Islands Club.
