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Paseo de Marianas campaign draws nearly 1K
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Posted on Apr 04 2006
To further develop the Paseo de Marianas as a family-oriented attraction in the CNMI, the Marianas Visitors Authority, in cooperation with retail shops and restaurants on the street of the pedestrian mall, conducted a consumer campaign entitled “Paseo de Marianas Campaign.” The campaign, specifically designed to create more traffic and demand for the beautifully renovated section of Garapan, kicked-off on New Year’s Day this year and ended March 31, 2006.
For the duration of the three-month campaign, close to 1,000 visitors availed of the promotion. Each visitor received a stamp card with detailed information about the campaign. The stamp card was provided as part of the package upon their check-in at their respective hotels. Those who participated were rewarded with various giveaways provided by the MVA, campaign vendors and Japan Saipan Travel Association members.
“We are very happy to see the successful results of this campaign. It was a joint effort with 18 supportive vendors who contributed their time and funds to help reach out to show the island’s hospitality for tourists,” said campaign director Aya Matsumuto.
As highlight of the campaign, Team Aska from Nara, Japan, performed a traditional drum show at the Paseo on April 1, 2006. Following the performances, the committee, together with the Lt. Gov. Timothy Villagomez and MVA, gave out valuable prizes, including a round-trip air ticket sponsored by Northwest Airlines.
“We will continue working closely with MVA to come up with attractive campaigns and events to entice more visitors to choose the Mariana Islands as their destination,” said campaign director Misako Kamata.
The MVA gave special thanks to Northwest Airlines, JSTA members, the Governor’s Office, Department of Public Safety, and Division of Parks and Recreation for their great support to the campaign’s success. (PR)
